Are you finished writing your book? Congratulations! But wait, does your book title still need work? Most working titles should never make it through the final edit. Titles are one of the most important aspects of your book’s selling power. Getting this wrong could mean your book never receives the attention your message deserves.
Researchers say a disappointing title versus a grab-you-by-the-collar title can cause your book to plummet or soar in sales. Therefore, you owe it to yourself and book’s success to write your best title.
After all, the better your title the more people will reach out and grab your book to read. Craft your title to rise to a top seller status. To make sure your book captures all the attention it deserves, start with two top tips to sizzle your title to sell:
1. Write a Book Title to Quantify Change and Add Time Limits
Another characteristic to include in writing your best book title is to promise change. In your title spell out the change that readers can expect if they follow your book’s concepts. Let them know what to expect. Use secrets, steps, tips, ways and time limits to promise change.
You can add focus and credibility to your title by adding a time frame or quantifying change. C.J. Hayden’s book “Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants” The first part of the title tells what the book is about. Adding now brings immediacy. The 28-Day parts emphasize that the reader will get day-by-day instruction and probably enjoy results in less than a month.
A good friend of mine includes in her “Write Your Best Book Now: An Easy 7 step Writing Program for Entrepreneurs and Writers” uses the same principle of adding immediacy with the word now. She also quantified change with steps that communicate to the reader; read this book and they will get their best book written in 7 easy steps.
Other good examples of quantifying change are “The 7 Habits of Highly Effective People” by Stephen R. Covey and “7 Steps to Fearless Speaking” by Lilyan Wilder.
Another change oriented title is “Weigh Down: An Inspirational Way to Lose Weight, Stay Slim and Find a New You” or “How to Be a Great Communicator In Person, On Paper, and on the Podium: The Complete System for communication Effectively in Business and In Life.
Change motivating titles often begin by identifying their target market including the problem, event or characteristics the book address. In doing so, they promise an easy structure leading to the promised change. List instantly communicate easier success by changing big task into a series of smaller tasks.
2. Write a Book Title that Use Concept and Memes to Connect Instantly.
Another top tip for developing a sizzling book title is to aim for a concept, a memes, a word, or phrases that tell a story. Using a story, your readers can immediately connect with and want to associate with your book. Names that tell a story, or express a benefit, are memes. They are words or visual images that tell a story at a glance.
As a primer to developing your own book title, visit Sears and look at the brand names of their proprietary products. The short names of these products are concepts; that tell a story in an instant. At a glance you get it.
You understand the message. Examples, include Diehard batteries, Weather-Beater paints and Craftsman tools. Each products name is a concept. Think about it, which product would you be attracted to “Diehard” or “Stop Slow”. Or would you choose tools with the name “Apprentice” or “Craftsman?”
Many successful books are based on concepts or memes. For example, “A Happy Pocket Full of Money” by David Cameron tells a story of happiness and money. From the title you know this book is going to be about getting more money in your pocket.
The Chicken Soup series instantly brings images of comfort and being cared for. It resonated with a whole generation of Americans that have bought the book into the hundreds of thousands.
The Dummies series communicate anyone can read one of these books because you don’t have to know anything to get it. People automatically know the book will somehow make the complex simple to understand.
When writing your book title, think of a concept, a meme, or phrase, to tell a story that your readers will instantly understand and want to be a part of. You may ask where are the customer benefits you’re always telling me to include. The benefits are still a part of the meme title but a suggestive part. Your mind will fill in the benefit because it’s an understood part of the story.
For example: Chicken Soup book promise and deliver the comfort and care of good stories. Pocket Full of Money readers know how to get a pocket full of money and gain happiness. Dummies communicates you don’t have to be an expert to understand the book.
Don’t forget when creating your top selling book title, your possibilities are limitless. Choose a title that is flexible enough to be expanded into more than one book. Think series, including other information products that can be developed and sold from your website.
By Pexels from Pixabay