Perhaps, one of the biggest obstacles, for many websites and online businesses has to be trust or rather the difficulty of building trust with your online visitors or customers. The whole history of the Internet has been littered with horror stories of rip-offs, scams and hacking issues; which leave most web users with a very cynical view of any person or company doing business on the web. This scenario is especially true, if that company or individual, doesn’t have a well established brand with a solid reputation and known background.
This whole issue of trust does affect your sales and bottom line. If your visitor doesn’t trust you or your company, they will simply hit that back button. Customer gone, customer lost.
How to solve this issue of trust?
Many companies and websites solve this problem by placing “trust seals or banners” on their sites such as those from the BBB or Better Business Bureau. This will quickly help build trust and dispel many misgivings of dealing with an unknown website or company. Another very effective way to instantly build trust, is to place your contact Telephone or Fax number front and center, so that visitors and customers know immediately how to reach you or your company.
Placing your business address and contact information in a very prominent place on your site will go a long way in building legitimacy and confidence in the mind of any potential client or customer. In many cases, it is something most savvy consumers do automatically when dealing with a new company, especially one that may only exist online or on the web.
The Online Fax Service or Number Solution?
Many companies are going with an online fax service or number to help build that trust. This number will appear and look like any other fax number – only difference being this is a fax number which is handled through an online fax provider. In actual fact, it is much the same as using any kind of fax number, except in this situation you use your current email program and your web connection to send and receive all your faxes. You can still send or receive faxes from a conventional fax machine, your online provider simply handles all transactions on your behalf for a small monthly fee or charge.
Signing up to an online fax service or provider is relatively simple and can be done within minutes. Keep in mind, most online providers will offer a 30 Day Free Trial, so you can check out the quality of their service before you buy. Once you sign-up, you’re given a local or toll-free fax number which you can use – some services will even let you “port” or “keep” your current fax number, but there is usually a small fee involved. Regardless, once you have your fax number, you’re in business.
This fax number is connected to an email address or addresses and whenever you get a fax, you receive an email telling you and you can read the fax directly as an attachment or you can log in to your online fax account or interface to check it. Remember, your faxes can also be stored online and you can send your faxes from this location as well. And since everything is web based, it means all your faxes are available anywhere, anytime.
Plus, since this is paperless faxing, it is much cheaper than conventional faxing. You don’t have to buy all those inks, toners, papers, or even a fax machine for that matter. But perhaps, the biggest savings will come from not having to keep a fax machine running 24/7 and not having to install a separate fax phone line.
Now, you have your own company fax number, which you can place on your business cards and on your online website. Potential clients and customers will quickly see your contact information and this can go a long way in building that all important trust with your online visitors. Just a small issue but one that can greatly affect the success of your business. Are you using an online fax number or service? It’s your call.
By Efraimstochter from Pixabay