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Domain registration provides a way to create a physical presence on the Internet. Domain names allow users to type an easy to remember name and not attempting to remember a series of numbers and periods. Registrations usually extend in increments of one-year. By registering a website for several years in advance it becomes possible to save on fees. Register a website to allow visitors to connect online, view services and receive product information from the comfort of home.
Selecting a Domain
Choosing an easy to remember domain is an important step towards registering a website. Pick a domain with an easy to remember name and avoid including numbers. Effective domain names use numbers and letters to spell easy to remember words. Including hyphens in the domain name often just confuses the visitor and makes the domain less memorable. Search for something that isn’t confusing or convoluted. Be memorable and avoid using a domain that is confusing or too similar to another popular domain. It’s possible that your website might get some extra traffic when others mistype a similar website’s domain name, but generally those visitors won’t come back if it isn’t what they were looking for initially. Think carefully about the websites content and choose a domain that matches the websites theme.
Type of Domains
Several types of domain names exist. The most common and sought after commercial names end in “.com.” When a visitor has only the name of the domain without the extension, they usually assume it ends in “.com.” Other extensions also exist including “.org,” “.net,” country and language specific names. There are several options available for website extensions that help to add a location and context to the website. For instance, if a website ends in the extension, “.jp” then users know instantly that the website is a Japanese website.
With the domain name and the type of domain determined, it is time to attempt to register the new domain. At this point having several variations of the domain name proves helpful. Register a domain by visiting an online registrar of your choice and entering in the domain name. Run a check to see if the domain is available and if it is go ahead and buy the domain.
After registering the domain, it is necessary to tell the web hosting service of the domain name. They will create “A” records that make it possible for the domain to receive recognition on the web. With the “A” records set at the hosting provider, it is then time to go back to the registrar and enter in the nameservers that the web hosting company provided. Typically, a nameserver looks something like, “ns1.domain.com.” Most companies provide at least two nameservers and some may offer up to four.
With the nameservers set, the next step involves waiting for propagation. Once the information about your website propagates throughout the Internet it will be visible to potential visitors. The propagation period can take some time and the website often becomes available to other locations of the world before it is available to the customer. Most propagation periods are complete within 24 to 48 hours.
As a security measure, when the domain is set up and registered it is possible to lock the registration. Locking the registration prevents unauthorized transfers to another person or company. Since the website acts as the companies face on the Internet, protecting the account from unauthorized transfers is an essential step.
Search Engine Registration
Visit the major search engines after the website is up and running and submit the website to search engines for indexing. Major search engines provide analytics and options to upload a site map to make it easier for their bots to crawl the new website. Submitting a site map doesn’t guarantee acceptance of every page. However, if the content is unique, well-written and valuable most search engines will eventually include the site in their search results.