Did you know that real estate property copywriting was recently identified as a highly important part of a realtor’s property marketing tools? National property photography company, Top Snap, recently asked over 600 Australian Real Estate agents their views on property marketing. Findings revealed that at least 65% of respondents found property copywriting to be an important part of successfully marketing a property along with good photography.
Exploring their preferences further, the survey identified preferred marketing mediums as, in descending order, brochures and agency websites, realestate.com.au, signboards, online listing sites, local newspapers, letterbox drops, window displays and domain.com.au. Facebook was also considered significant, with 63% of real estate agents listing properties on Facebook and 36% using Twitter. As effective real estate property copywriting is a vital element within these mediums, a copywriter with a background in real estate copy is important.
Effective real estate property copywriting combines verbal imagery with real facts about the property. Short and concise, it gives an accurate verbal picture of the property without fluffy and unnecessary detail that can lose the reader. This specialist writing style can engage the reader and entice the prospective buyer to seek out more information. Professional copywriting gives properties the best chance with potential buyers.
Just as an investment in good photography is important to property marketing success, investment in a good copywriter is also considered vital. Your investment in photography can be put at risk if it is combined with sloppy or inadequate copy. Copywriting that fails to connect with the reader can only deflate the value of your expertly executed photography and other marketing investments.
Real Estate Property Copywriter moves to Parramatta.
BeWrite Business Writing & Marketing Group has recently opened up a new office in Parramatta. Along with the existing Lilyfield Office, BeWrite now service real estate agents from Ultimo to Parramatta. Providing real estate property copywriting services since 2005, this second office is designed to better service BeWrite’s clients in Sydney’s western suburbs.