When it comes to your business, there is nothing more vitally important to your success than your reputation. That’s why Jacob Tyler has opened another location to give businesses in Washington D.C and surrounding East Coast areas a leg up on their competition.
Since 2000, Jacob Tyler has provided companies with the highest quality branding services possible. In 2014 he plans to expand his reach companies all over the country by starting a Washington Advertising Agency and offers these tips to help companies prepare for the upcoming year.
1. Develop a content strategy.
In today’s age of instant information, it is important for companies to have an online presence that provides the right people with the right information at the right time. Successful marketing companies know that the key to the success of any campaign is knowing the audience and understanding how they want to be marketed to. Your website needs to provide multiple formats for content delivery: text, video, images and more, and you need to provide a clear and consistent message across all platforms, including social media.
2. Look at push marketing and lead generation opportunities.
If your company has never been to a trade show, now is the time to consider it. If you are a regular at trade shows, how good are you at turning contacts into leads? Have you developed a mobile marketing strategy yet? Now is the time to review your lead generation strategy and determine where you can gain a stronger footing.
3. Review your website.
Most businesses today have had a website online for several years. In most cases, those websites are updated with fresh content, but how many times has the website been overhauled in order to make it more user-friendly or relevant to your ever evolving audience? If you don’t have a website administrator that can look over key metrics for your site and determine how it is being used, now is the time to find one. This way your site can be revised in order to maximize what is working and eliminate what is not. Jacob Tyler offers Washington web design services and can help you maximize your online presence.
4. Live your brand.
If you believe in something, you bring it to life through your words and actions. If you believe in your business and want others to do the same, you need to ensure that everything you do exudes that brand confidence. Think about it for a minute. What if you were to see a rock star walking down the street in a Polo and dock shoes? In most cases, you wouldn’t recognize him or her because they are not representing the brand they have portrayed for years. It’s the same thing with your business. If you say something, you have to believe it enough to do it yourself.
All of these things are vital to the success of your business in 2014. If you aren’t in a position to address each of these things, consider giving Jacob Tyler a call. With offices on both coasts, he understand your business and the specific needs of your audience. For more information please visit http://www.jacobtyler.com/creative-blog/2013/10/22/washington-web-design-branding-advertising-agency/#.Uou6io3nyBE.
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