A trade fair exhibition is a powerful marketing tool to promote your business. Not all the successfully achieve their marketing goals from their trade fair marketing campaign. In many cases, they fail due to poor marketing planning, event though they have a great products and services.
Please remember, it is not enough to simply set up a booth, you must come up with an innovative marketing strategy to attract your potential customers.
Below are some good ideas on how to do trade show marketing:
1. Pre trade show marketing
Remember, you must let your prospects know where your booth is located on the showroom floor. Use tag lines such as “see us at Booth 1234 at the such and such Trade Show” in news releases and other communications such as direct mail leading up to the show. Simple flyer with pictures of your products with your website, contact details, trade show exhibit booth stand number and call to action such as a trade show promotional product or discount are affordable to print and really valuable for communicating what you are about.
2. Special business cards
Print up a special business card for major shows. Add the show name, logo and dates along with your regular information. Why? People may not remember you, but they will remember they were at the show.
3. Offer a special discount
Remember, special discount will attract more crowd. Just provide discount for all orders placed at the show. I have seen offers like 10 per cent off for all orders placed and paid for at the expo. This encourages orders to be placed straight away as well as getting paid immediately – a big bonus. Have a look at what others are doing with discounts and special offers to get ideas on different methods, explore where the money is and what works best for your business as well as your customers.
4. Collect prospects’s information
Gather contact details of visitors who are potential customers by running a competition with prizes that your customers want. I run a gift voucher competition during trade show where I give away three gift vouchers. This way I build my customer list for my email newsletter. So I get increase sales through out the year and make my trade show display booth rental expenses into an investment.
5. Invite your existing customers
Send out an invitation card showing your products so you are part of their spending budget. Make sure you have your website, contact details and booth location on the card. Design the card with reuse in mind so it can be handed out at the show so you can get the bulk printing discount benefits. You can make up stamps with your booth numbers on them so the printed post cards can be used at different shows.
6. Trade show giveaways
This can be great value as they keep moving around for years after the event with your marketing message all over them. Design the promotional giveaways so they are timeless and can be used at various shows. If there is a big show that is a corner stone to your marketing initiatives and you want to associate your contact details with it then an investment in freebies for it should avoid having a year on them as that dates and seriously limits your use of them. Make your designs work for you in multiple places. So if you have a pen with your business name on it make sure it has your website address. This way you can use it in the shop as well as at expos as well as being able to send it out to customers as a thank you present with orders. Get your value out of your marketing budget.
7. Entertainment for your booth
One of the most effective trade show marketing strategies today is to hire some form of entertainment for your booth. There are many trade show entertainment services available today, ranging from show girls, magicians and spin wheels. However one of the most effective trade show entertainment services you can get, is by having a professional shoe shine stand at your booth.
8. Customer surveys
Ask your customers what they want. Customer surveys can give you great ideas and insights with creative marketing initiatives. By implementing what customers suggest you can also build profitable business relationships with customers feeling valued and listen to. Customer loyalty comes from feeling a strong connection to the business and surveys are great for building this relationship.
So the next time you are trying to think up of some innovative and effective trade show marketing ideas for your next show, you will definitely want consider these great trade show marketing strategy to drive a ton of traffic for your business at your next event.
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