Mobile advertising is the fastest growing medium that has overtaken all other means by storm. Today, people are using Smartphones to search and buy almost anything of their daily need. And with the customers getting more accustomed to it, companies cannot afford to ignore this high-end medium.
Be it big or small, mobile advertising is highly recommended for all business sizes to earn and retain their customers.
“If your plans don’t include mobile, your plans are not finished”- Wendy Clark
Check out down below; How Small & Big Businesses can Earn Revenue with Mobile Advertising.
Clarify Your Goals
Before getting started, analyze how mobile advertising will fit-in-your overall marketing strategy. Then determine : Who are your target audience? What is the message? Which medium to follow? And, how is your business value going to be translated into a mobile-specific format?
Choose a Platform
Mobile advertising has many platforms, like QR Codes, In-Apps and Online, moLotus, WAP Banner Ads, Location-based Marketing, In-game Advertising, Online Coupons and Interstitial Ads. But, before choosing any platform, companies need do a proper R&D about; the most suitable medium for their business.
Create Effective Mobile Ads
Once you know whom to target and which medium to use, build your mobile advertising campaign, accordingly. This will help create a more interactive advertisement for your business in a reasonable budget.
Measure Mobile Ad Performance
Mobile advertising’s biggest advantage is its performance metrics. It helps advertisers determine a particular advertisement response rate and help them decide whether to continue or withdraw it.
Interpersonal communication between brand and customer is highly essential. It keeps the consumers retained and loyal. For a personalized relationship, marketers can try moLotus interactive mobile video messaging platform. It enables the brand to send customized greetings and offers directly to the target audiences in minutes.
Prioritize customer service
Feedback is a great way to improve! Stay on top of your customer’s issue by responding to all their queries as soon as possible. With the increase in online searches, brands are recommended to be easily searchable in the simplest, effective and efficient way possible.
Let’s look at some proven strategies for consumer engagement via mobile.
1. QR Codes
QR (Quick Response) code is the simplest yet an effective way of customer acquisition. But the biggest problem about QR code is its: lack of familiarity among the users.
2. In-Apps and Online
Applications are a proven product demonstration medium. But this marketing message delivery platform is costly and requires the internet to function.
It is a rich interactive mobile video messaging platform that is customer oriented and engaging. moLotus is a revolutionary medium that delivers spam and fraud free consumer-delighting content. This automated and customized system works without any app or the internet while delivering greetings and offers directly to the target audiences’ mobile inbox in minutes. It is handset compatible, unique, highly responsive while it saves huge cost. Brands can try this amazing platform to engage, delight and retain their customers, this festive season while maximizing profit.
4. WAP Banner Ads
WAP Banner advertisements are quite popular. This image-based advertisement generally gets ignored by the viewer as it is considered distracting and irritating.
5. Location-based Marketing
Location based advertising is great for consumer brands, who want to advertise their products to a particular set of people of a given region. It uses GPS system or cell tower to send display ads or paid search ads to their target audiences.
6. In-game Advertising
An In-game advertisement is a product displayed during a user is playing a game on his Smartphone. It keeps popping in, which is also seen as a distraction.
7. Online Coupons
It is another popular option of mobile advertising that has the potentiality of driving customers if used effectively. It is high on-demand, available for its existing or first-time users.
8. Interstitial Ads
These are full-page advertisements and usually gets, featured between two content pages. But, it generally gets ignored by the users while it is also expensive.
All the above-mentioned strategies can work perfectly well for any business, regardless of size or industry.
“Mobile is about empowering the consumer to be faster, smarter, and wiser through your information.”
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