Article marketing is considered so easy that it is given the name bum marketing which is the writing of articles and distributing them to appropriate blogs and directories. It is called so because it is considered that even bums can do it.
How does it work?
People usually go online to find information; they’re looking for solutions to their pressing issues, product reviews that can help them make wise buying decisions, answers to their burning questions, information about their areas of interest, etc. If you’re an ebusiness owner, you can attract these people by giving them useful information. You can make that happen by writing articles on interesting topics and by distributing them online. When your potential buyers stumble upon these articles and they were impressed with the content, they’ll most likely to click through your resource box. They will be then directed to your website. If done correctly, this can help you multiply your page views. As you might already know, more traffic means more chances of closing a sale.
Is it for you?
A lot of ebusiness owners and affiliate marketers (particularly the new ones) are hesitant to use this internet tool. Some of these people feel that they don’t have the right skills or they simply don’t have the time to sit in front of their computer for a couple of hours everyday. If you’re one of them, I’d say no need to worry. You can always hire ghostwriters and article marketers. These people will write and distribute your articles for reasonable fees. On the other hand, if you have great writing skills and if you know how to connect with your potential clients through written words, then by all means write your own articles and save money in the process.
How many articles do I need to write?
The more the number of articles that are written every day the more exposure and inbound links you will get. However to increase the number of articles the quality must not be sacrificed as directories often do not accept low quality articles.
What you need to excel
Aside from great writing skills, it will also help if you know how to persuade people using written words. Having genuine concern for your readers will also help. It’s a must that you’re an expert in your chosen field and that you can offer your readers with in-depth information that they’ll be happy to know about. You also need to put more time to produce more articles and patience in waiting for your articles to get approved.