Food photography is a huge undertaking that is never valued and respected to the level that it truly deserves. Photographing food and products with the highest level of quality requires several knowledgeable people working together. An expert food stylist and chef work together with the food photographer to create a work of art made specifically to market the product.
Food photography is a necessary component in marketing campaigns for any company that deals with food and beverages. In fact, restaurants that utilize photographs in their menus will sell more food than those who use only food titles and written descriptions. This is the main reason marketing and advertising companies use food in their campaigns today. Simply photographing food and products will not work unless viewers find them particularly tempting. To ensure effective food photography that entices a craving from viewers, follow these simple tips and tricks:
Tricks Of The Trade
There is more to photographing food and products than simply dishing up a nice meal, setting it on a tablecloth, and taking a picture. The advertising will not lure in customers if the edible focal point does not look like the tastiest thing they have ever seen. For example, if you require a photograph of a vegetable such as a tomato, the food stylist might only use two out of an entire case. Substances such as glycerin can be added to lettuce or a tomato to make the vegetables appear to be fresh, cold, and moist. When working with a steak in food photography, for instance, the chef is instructed by the food stylist to prepare several at once so that only the best ones are used in the photos. To make perfect grill marks on the steak, a wire is used with a propane torch.
The use of props is vital for successful food photography. When photographing food and products, a stylist will often choose several items to compliment the main object. A photo of ice cream in a plain bowl will get the point across, but adding props such as nuts, chocolate sauce, fresh whipped cream, and a plate of cherries will tantalize the viewer. Every detail of the photo shoot is decided on between the photographer and food stylist before anything else can occur.
When photographing food and products, the use of lighting to create a certain feel can have a major impact on the pictures. In food photography, substitutes are often used when setting up the lighting to keep the actual food as fresh as possible. In addition, some lighting is specifically designed to enhance the texture of a food to make it look more appetizing.
Have Perfect Timing
Timing is everything when it comes to effective food photography. For most successful food photographers, on-site photo shoots are preferred over studio sessions simply because it allows the pictures to be taken with the freshest food possible. The photographer and stylist will use substitutes to perfect the setting and lighting while the chef is preparing the actual food that will be used in the shoot. This way, rather than being dried out from the heat of the lights, the food will be fresh and juicy. For food photography involving fresh fruit, the food stylist will cut it during the last seconds before a shoot and then apply ice or glycerin to give the freshness an extra boost for the picture.
There is more involved in food photography than simply cooking and taking a photograph; it requires the knowledge of a team consisting of a food stylist and chef along with an expert photographer. When looking for a team to produce high-quality advertising materials, choose one that is skilled in the art of photographing food and products.
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