Using email marketing solutions for your women’s shoe store is a no-brainer: you’ve already discovered how cost effective email marketing solutions is, how easy it is to do, and the great return on investment that it provides. Now you need to know how to maximize email marketing solutions’ potential by designing email campaigns to better target your audiences. As an owner and operator of a women’s shoe store or outlet, I don’t need to tell you how important it is to have your customers loyal to your store. You can use the design of an email marketing solutions campaign in to add yet another very important angle to your great customer service. In a nutshell, email marketing solutions will help you show your customers that you truly understand them.
Knowing a little more about the benefits of effectively designing an email marketing solutions campaign will help you to better target your audiences, giving your customers the information that they are interested in, and making them feel like you understand their needs. This will help make them loyal to your store. This, in turn, translates to more sales. Period!
It is crucial to align your email marketing solutions campaign cycle with your sales cycle. There are three designs that, when used in the proper order, will help you maximize the potential of your email marketing solutions.
First, you will start off with a design that includes the many kinds of women’s footwear that you offer: boots, sandals, pumps etc. What this means is that you should provide an image/picture of the many kinds of footwear you offer in the body of the email. The images should look professional, and should really show off the product to entice the reader of the email marketing solutions campaign. Next, each image should be linked to a different page on your website.
It is imperative that you have a website with different pages to direct your users. The website doesn’t have to be too sophisticated – just simple enough to give the user a little more information on the products available.
As you know, one of the most important functions of email marketing solutions is the ability to track which one of your subscribers are opening, clicking, and forwarding your email messages, and which email addresses are bouncing. By linking the images of your products to pages on your website, you will be able to track what your customers are looking for at any particular time. For instance, if a customer has clicked on the link for boots, your email marketing solutions will record the email address of the person that has clicked on boots. Therefore, once your campaign has been sent out, you will have several new email lists that are far more targeted to the customer’s interest (e.g. customers who like boots, customers who like sandals, etc).
Now, you can create the second touch point for your customers using an email marketing solutions campaign that is more targeted to their needs/wants/desires. The second email marketing solutions campaign is going to be similar in structure to the first one: there will be several images that are linked to your website. The main difference will be in the images that are provided. For each new targeted list, you will provide an array of options from for that particular kind of footwear.
Let’s use the boots as an example again. If the customer has clicked on the boots image in the first email marketing solutions campaign, your second email to this customer will have various pictures of different boots that you offer. You should create separate email marketing solutions campaigns for all the different targets: boots, sandals, pumps etc. ensuring that you provide images and links for each category. Once again, you will use the tracking beacon to determine which one of the products customers are most interested in.
The final email is an additional sales push. If they haven’t already come into the store to purchase the shoes from the previous two emails, then you will use the information that you’ve gathered on their interest in your product(s) to send out an email with a discount on the products of their choosing. This is more likely to bring the customer in to the store to purchase. This discount can be considered a preferred customer discount, which will also give them a sense of being valued. Everyone knows a valued customer is a loyal customer.
The design of the third touch point email is similar to the previous two. You will include targeted images, with a message about how to redeem their discount in store (or if you can allow them to order online, that is great also).
By using this cycle every quarter, or twice a quarter, you will gain a better understanding of your customers’ needs/wants/desires. In turn, this will make them feel valued, increasing your brand equity in their mind, and therefore their loyalty to your store. The better they feel about your service, the more often they will buy from you, and not your competition. For the minimal cost of email marketing solutions (only about $ 10 for 1,000 email marketing solutions messages!) you will have maximized the potential of the service, getting a massive return on investment. Now that’s a nice fitting shoe!
By 3dman_eu from Pixabay