Is your book title equipped to do its job well? I mean is it written to help explain what’s in your book in a few seconds? Does it capture the interest, engage, or shock the senses of your potential book reader? Expert studies show the title may be responsible for up to 90% of your book’s magnetic pulling power. Some even say at least half of your book’s success can be credited to its title.
Book covers including book titles are one of the most important sales tools of your book. Did you know the average reader, publisher, book store owner, wholesaler or distributor only spends about 6 seconds looking at the front cover of any book? They spend not much longer, about 15 seconds, on the back cover. That leaves a book (front and back) about 20 seconds to make a good impression on its potential buyer.
How will your title measure up in those few seconds? Correct these 10 book title mistakes to pave the way for your book to become a roaring success.
1. Failure to Create an Attention Grabbing Book Title. Your book title must be an attention-grabber. Take note of professional media like magazines, newspapers and radio ad headlines. They can’t afford to publish dull headlines.
Solution: Write your book title to compel the reader to buy now.
2. Failure to Include the Solution In Your Title. Does your title shout your main benefit? Does it sell your solution? For example, the Gwen Shamblin’s book title shouts her greatest benefit in the title, “The Weigh Down Diet: Inspirational Way to Lose Weight, Stay Slim and Find a New You.”
Solution: Include your top benefit in your book title.
3. Failure to Make It Easy for Readers to Buy. Readers want magic solutions. They want a program that they can simply follow directions and see magical results. For example, “7 Steps to Fearless Public Speaking” offer seven easy steps to enjoy the benefits the title promises.
Solution: Make it easy and simple for your book readers to reap the benefits of your book.
4. Failure to Include Specific Benefits In Your Book Title. Specific benefits included in the book title encourage sales. Be sure to include benefits in your subtitle especially if your main title doesn’t have any. “The 21 Irrefutable Laws of Leadership: Follow them and people will follow you” has the main benefit included in the subtitle.
Solution: Include top benefit in subtitle to create even more sales.
5. Failure to Include Your Audience In Your Title. Including your audience in your book title gives your book a slant. Without a slant, your book may miss sales. A slanted book title helps your audience realize they need your book. For example, the Chicken Soup series for Teen-Agers, Mothers, even Prisoners sold much better that the original more general Chicken Soup for the Soul.
Solution: Give expert advice to a specific group of people. Target a group of people within your broad market.
Use the tips above to create a hot book title that sells your book well. Do it now; avoid the book titling mistakes new authors make. Pave the way for your book to become a roaring success. Don’t forget to have fun and sell more books than you dreamed.
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