In today’s real estate market, you need every advantage you can get. If you absolutely need to get your house sold, and you don’t want to take too big a bath on the price, it pays to have a top realtor on your side who knows the ‘ins and outs’ of the business and has the ability to sell homes in any kind of market.
Finding a top realtor in your area can be a big challenge. Most real estate agents will say they’re good, but how do you really know if they stand out as one of the best in your community? Here are 4 things to look for to identify a top real estate agent in your area:
Often overlooked, the ability of the agent to negotiate well on your behalf is one of the qualities that sets a top realtor apart from an average realtor. But how do you know how good they are at negotiation if you’ve never seen them in action before? Here’s one way to find out; ask them what percentage of the sales commission they keep and what percentage goes to the company. A typical realtor will keep 50% of the commission from home sales and give 50% to the company. A top realtor will negotiate a larger percentage for themselves (like around 70% or higher). The ability to negotiate a better commission split is a good indication of how well a top real estate agent will represent your interests when it comes time to sell your home and/or buy a new home.
Knowledge of the Community
A top realtor is one who takes the time to get to know the particulars of a community. They should be one that resides close to your area and has listed enough homes around town to know what kind of price they can expect to get for your home. Don’t work with an agent that doesn’t have some idea of how the homes are selling in your neighborhood. Along these same lines, don’t work with an agent that sells real estate part time. A top real estate agent is one who does this for a living, not one who sells homes as a weekend sideline.
Works With a Team of Expert Professionals
A top realtor is not a lone ranger. He/she is one who works with a team of professionals in related industries that leverage their skills to get top dollar for your home. For example, a good real estate agent will have a staging professional come in and advise you on how to set up your home (inside and out) to stand out in the crowd and attract the maximum possible buyers. This is especially critical in a buyer’s market like the one we are in today.
Has Exceptional Marketing Skills
The fourth ingredient of a top realtor is marketing ability. A top real estate agent will go well above and beyond the typical marketing methods to get your house sold as quickly as possible. The more marketing your agent does (both online and offline), the more traffic your home will have, the faster your home will be sold. Pure and simple.
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