So, you have your very own coffee shop. Well, good for you. Individuals with coffee shops have a gold mine on their hands if they know how to get their product in frong of customers. Now some coffee shop owners simply hang up a sign and hope for the best. If this is what you’re planning to do, think again. Marketing your coffee shop is the only way that you are going to gather attention and entice individuals to try out your coffee shop.
The problem however is that marketing expenses can quickly eat into the profits of any small business, particularly coffee shops. Ads are typically not as effective and business cards get lost in the shuffle. So, what is a coffee shop owner like you, to do? Use flyers! Flyers can be a cheap alternative to other forms of marketing and can be more productive. Here a just a few of the reasons you should consider using coffee shop flyers:
Coffee shop flyers are very inexpensive when compared to other forms of advertising. They are also a form of advertising in which costs are easy to control. You can choose to hire a graphic designer or create them yourself. You can also choose the paper, ink, and how to print them to control your costs.
Coffee shop flyers allow you flexibility in your marketing strategy. You can try different ideas on design an distribution without being out a lot of money for changing your strategy. If you find that one method is not working well, you can always stop and try something different.
Coffee shop flyers are great way to promote a special event or special pricing you are offering. You can quickly and cheaply get the word out. You can tell prospects and customers about upcoming deals and entice them to come on in for some special offer that is only available for a limited time.
Coffee shop flyers are also a great way to attract new business. Not only are you spreading the word about your coffee shop, but you can offer a special coupon or buy one get one free offer to anyone who presents the flyer in your coffee shop.
Coffee Shop Flyer Tips
Now that you know all the great benefits of using coffee shop flyers, here a few tips to use them effectively.
*Never use white paper. Bright and bold colors attract more attention.
*Print on both sides of a flyer – you never know which side they will see first.
*Use flyers to target a specific geographical area. You can distribute them on windshields, business lobbies, and bulletin boards.
*Try several different target areas to see which gets the best response.
*Try door hangers for apartment buildings or homes – never put them in mailboxes.
Coffee shop flyers can be a very effective tool in growing your clientele and increasing the profitability of your coffee shop. Use these tips to get the most bang for your buck.
By Pexels from Pixabay