We all know that business cards are everywhere in the modern world. In fact, they’re about as prevalent as putting mustard on a hot dog. Several types of mustard are available in the grocery stores, and that’s a prime example of the way things that have great value are reinvented as time passes. The traditional paper business cards that have been used for so many years are another example, and they are now being replaced by modern frosted plastic cards.
Just what are frosted cards?
Frosted cards are about the same size as a typical paper business card, though some can be a bit larger in size. They are made from durable plastic that does not break easily or tear up like paper cards do over time. They are also made to withstand moisture as well as dirt from being dropped or stored in a purse or wallet for months or even years at a time.
Typically, frosted plastic cards can be seen through, and they can be designed using graphics or themes that bring the relevant company to mind. The information they present is the same type of information that any business card would provide, including:
* Name of the business, All contact information, Branding information (logos, slogans, images, etc.) The contact information is of course the main information that people are looking for when they pick up or ask for a business card, so it must be presented on the card. Yet, branding information is extremely important as well since it will allow the card to advertise on the businesses behalf over time.
Frosted cards have several advantages
Currently, frosted cards are a novelty. People notice the difference between frosted cards and traditional paper cards immediately. Frosted cards will be discarded less often because people want to keep them and look at them again. They give people the feeling they were handed something valuable instead of being handed a mere piece of paper.
The fact that they are held onto longer and appreciated more will keep the company’s personal information in front of a potential customer’s face for a longer period of time. These cards are also more likely to be passed on to other people, which spreads word of the business through word-of-mouth as well!
Finally, frosted cards are more durable and don’t tear up as easily as paper cards. They can stay in a wallet for many years without becoming illegible or otherwise falling apart. This means customers will hold onto them longer and businesses won’t have to keep giving the same clients their card over and over. This can actually save money over the long run, even if the initial investment is higher.
Who benefits from using frosted cards?
Many businesses are now using frosted cards to show their customers and potential future customers that they appreciate their business and value their interactions. Some are using frosted cards as a complete replacement for paper cards while others are using the frosted cards in specific marketing campaigns only.
Any company that has information they want people to see for a long time would be well-advised to buy frosted cards.
Business cards in the future
While frosted cards may be a novelty today that grabs attention, they are going to be the standard in the future! Paper cards are quickly being replaced since they don’t hold up well to the way most people carry business cards. Why not jump ahead of the crowd and start changing over to plastic cards now?
Photo
By geralt from Pixabay
