Mobile marketing is one of the fastest growing sectors in personal direct marketing. But it’s not just something that gets you a direct response from your clients – almost instantaneously, in most cases: it’s a revolutionary way to reach your target audience any time of day.
What are the three Cs that people ALWAYS carry with them? Car keys, credit cards and, of course, their cell phone! Nobody leaves home without it. In fact, a lot of people even take it to places we’d rather not mention – just to save time on catching up with texts from friends and, naturally, you! THAT is the real power of mobile advertising.
If you want to be seen, then Text SMS Marketing is the wave of the future – available in the present. Don’t waste your money on email blasts that just go into your potential clients’ junk folders as spam. Don’t hire an expensive telemarketing team just to get slam after slam from irate customers.
CNN did an exposé this year on what physical therapists call Text Neck. It’s a condition that is caused by excessive hunching over your digital hand-held device. The majority of those devices are…you guessed it – cell phones. Texting is almost second nature to today’s generation – the one with the fancy credit cards and buying power to shame Donald Trump! That is exactly why text messages are the best way to advertise your business to your customers.
Some Mind Blowing Statistics
Consider this, if you will:
* Give or take a million, the population of the United States is 311 million; the number of cell phones in the country is 328 million! Over-saturated? By no means! Used to receive messages? Definitely!
* 97 out of 100 texts are opened – that means a near-perfect return on your investment
* 91 out of 100 people in the U.S. have their cell phones within reach AT ALL TIMES
* Average response time for an email is 90 minutes; average response time for a text message is 90 SECONDS – talk about instant gratification!
That’s just a sample of how powerful marketing through SMS texts can be!
So what can you do with mobile text messaging?
Nearly ANYTHING! Whatever action you want your potential customers to take can be accomplished through SMS text marketing: need to get them to donate to your cause? Use Text Donations; need to send a reminder to your existing clients about something? Use Text Reminders, Post Notifications or Schedule Reminders; need people to know where your band is playing tonight? Use Location Broadcasts. In fact, there’s practically nothing that you can’t do with text messaging. The best part is, they DON’T NEED SMARTPHONES to be effective.
Why not try out the service? It could be the cheapest, most expansive marketing campaign you’ve ever benefited from.
By Emslichter from Pixabay