Ever since smartphone makers began incorporating GPS receivers into their handsets, marketers have dreamed about making use of the technology. Their goal has been to use location to target consumers with messages based on not just who they are, but where they are.For starters, consumers have hardly warmed to the idea of advertisers knowing where they are. On the flip side, even one of the most successful implementations of mobile location-based services. Marketers have already shifted focus to reaching consumers on the devices they use every day. In 2015 this will become more important than ever. Location-based marketing is one of a few major focal points for marketers in 2015. Using technology built into today’s mobile devices, marketers are finding innovative ways to reach out to customers.New technology initiatives and business models, and increasing consumer acceptance, has seen mobile location becoming a much bigger part of a marketer’s arsenal in 2015. Right Place, Right Time
Whether you’re trying to deliver coupons, live pricing updates or flash sales, information that doesn’t reach users’ mobile devices in time often means missed opportunities to boost sales and revenue. The information received by consumers needs to be accurate and timely to be useful.
A mobile coupon, for instance, does customers no good if it arrives after they have already left the mall… by then, it’s likely to be too little, too late. You need to know, in real time, where customers and prospects are located for this kind of marketing push to be effective.
By incorporating intelligent data distribution technology, location-based marketing apps can perform at scale, offering only relevant information to an end-user’s actual location. Consider how much better your app could perform if you didn’t send all the data out to your users, but only what has changed.
This reduced data allows the app to handle sending and receiving information over whatever limited connectivity is available. This not only saves bandwidth but greatly improves app performance and allows real-time services to scale. All of this is paramount if location-based advertising and marketing services are going to satisfy users’ high-performance requirements and reach the billions predicted for market revenue!
In nutshell, location Is the New Currency of Marketing. Businesses will increase the use of location-based mobile platforms to reach on-the-go consumers and provide them with relevant offers based on context and proximity.
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