There are many Webmaster Tools available for free. One of them is Yahoo Webmaster Tools. But it has a lot of unique features which are not found in most of the Webmaster Tools.
Yahoo Webmaster Tools Can Be Used To:
* Submit XML sitemaps to Yahoo
* Check crawl errors
* Sometimes to remove dynamic URL parameters and to delete URLs
* Check statistics and backlinks of websites
It also shows the number of pages in Yahoo’s index and the backlinks to your site.
To Set Up Yahoo Webmaster Tools All You Have To Do Is Follow These Easy Steps:
1. You can go to the Yahoo Webmaster Tools site and sign in (for existing Yahoo users) or create a new account.
2. After logging in, add your site details in the link that says “Add your site”.
3. Check the authenticity of the website by clicking the Authentication link and follow the steps mentioned. You can upload an HTML file or add a Meta-tag to the home page.
4. In Yahoo you can verify more than one website from one interface, unlike Google or Bing, for which you have to create a unique key for every site.
5. After uploading the file, verify the site and you will get an access to the data in the website.
Some Of The Quality Guidelines To Follow To Include Your Website In Yahoo Search Are:
* The content should be of high quality and relevant.
* The data should be unique and original.
* Pages should be designed for humans first and then for search engines.
* Hyperlinks should help people find interesting and meaningful contents.
* Metadata should correctly describe the web page content.
Spams are not included in the Yahoo index. Yahoo search ensures that poor quality web pages hinder the user’s experience.
To Improve Your Web Page’s Positioning In The Search Results, Here Are A Few Tips:
* Familiarise yourself with Bing Webmaster Tools as yahoo is powered by Bing.
* Examine the key terms that the audience use for their searches. Using those terms in the web page is useful.
* The links should match the search titles.
* The description meta-tag should be accurate. The description should attract the interest of the users and should match the content of the site.
* Keywords for each page should be listed in the website in the keyword meta-tag. The keywords should be distinct and specific.
* The links and text should be kept relevant in HTML.
* Adding HTML/XML site map from the home page ensures traffic to your site.
* Using alternate text for graphics and images helps in search of your web page. The page becomes more accessible this way.
* Corresponding with the webmasters of related websites increases the number of links and hence the traffic to your website.
By following the important guidelines and steps of using Webmaster Tools, you can improve your website and also increase the traffic to your website.