Trade shows in the U.S. has witnessed dramatic improvement in pre trade show marketing activities. A chunk of witty exhibitors are drastically using Videos for pre trade show marketing. Use of promotional videos before the event enhances marketing efforts and engages visitors coupled with ornamenting overall likeliness of visiting the exhibiting space. In fact pre trade show videos are encouraged by many trade show organizers in the U.S. Even some of the prominent trade shows have “best pre-show video contest” alike the Consumer Electronics Show (CES).
Most of the clever exhibitors start producing videos prior to the show to augment the overall event marketing strategy. This pre trade show gimmick helps most of the exhibitors long way to solicit visitors to their trade show booth. Increased foot falls allow these exhibitors to demonstrate their offerings; receive testimonials; customer feed backs; multiply networking and eventually boost the number of leads.
Creators Playbook of YouTube mentions:
“Online video is different than film & television because video posted online has a long-tail of weeks leading up to an event. ‘The pre-buzz’, is just as important as the date of the actual event, maybe even more important.”
The amount of efforts which any exhibitor puts in designing a trade show booth must invest the same efforts to produce a pre marketing trade show video.
6 Tips to be remembered while producing the pre trade show marketing video are as follows:
* The promotional message communicated should be compelling
* Call to action must be initiated through the video
* Content conveyed must be meaningful
* Presentation and VFX will prove as key to success
* Quality and compatibility must be thoroughly checked before release
* The video should be short and to the point
Using Videos in the Trade shows:
Use of marketing or promotional videos is not just restricted to pre trade show activity. Most of the Exhibitors incorporate marketing or promotional videos in their trade show booth design as well. Incorporating the promotional video in the design of exhibition system used to erect the booth helps in ornamenting the overall look of the booth design; magnetize visitors; increase foot falls in the exhibit; provide opportunity to demonstrate offerings; multiply networking and eventually increase the chances of getting potential leads. Using videos in the trade shows also make you stand apart from the cookie cutter exhibitor’s image and allow you to present your offerings in much more effective manner then your competitors.
Almost every exhibition system available in the market like: portable trade show booths, pop up stands, pop up modular booths, modular display booth, custom modular exhibit display and off course the custom booths in today’s soak has the facility to support display screens. In days of such technological advancement use of videos in trade show is a must. You also have the option of incorporating the display screens in trade show rental booth. So, even if you take up exhibit rental make sure to ask your exhibition stand supplier in the U.S. to furnish it with the solicited.
Thus, don’t miss to promote or market your offerings through trade show videos in your next or upcoming trade show. Make sure that you plan well in advance to produce the best video. If the trade show, in which you are participating, have the video related contest, then don’t miss to register for the same and submit your copy well in advance. Last but not the least; make the most out of your trade show marketing video by promoting it all through your current and potential network.
Please visit following links for seeing some of the examples of trade show videos:
By skeeze from Pixabay