Three decades after the movies were launched for the entertainment of the masses, movie trailers came into existence. First shown in the US in November 1913, a movie trailer is a commercial advertisement for any upcoming movie that will release soon in movie theaters. The term ‘trailer’ originated from the fact they were screened after the screening of any film. But over the years upcoming movie trailers were screened before any movie as it was observed that the audiences left the theaters as soon as the movie ended. No matter movie trailers were screened first, the name remained the same.
In the history of latest movie trailers, the first ever promotional trailer to be released was for the musical The Pleasure Seekers by Nils Granlund in November 1913. Described as “an entirely new and unique stunt”, the promotional film technique soon gained popularity. In 1914 Granlund introduced for the first time upcoming movie trailer for the feature film Charlie Chaplin. With the trend continuing, until 1950s the trailers for the upcoming movies consisted of the key scenes from the feature film narrating a brief regarding the movie. This standard film trailer format is followed till day without fail. Early 1960s witnessed a change in the face of film trailers formats. With the arrival of “new Hollywood and its techniques”, movie trailers became a sort of textless montage with quick editing.
The latest movie trailers are supposed to narrate the story of the film in a highly condense form, thereby creating a mass appeal for the upcoming movie. In short, its the visual crux of any imminent movie. Over the years, trailers have lost the actual purpose they serve and have become misleading representations of the movies. Deceptive movie trailers have become a common trick practiced by movie-makers to draw in a larger audience. This practice is also at times used in a ‘for the audience’s own good’ kind way which hooks the audience to watch a movie, giving a great viewing experience which can’t be achieved otherwise. But in most cases the former idea holds true where great trailers leads to mediocre movies, bringing in a let down feeling in the audiences.
During the earlier decades, trailers of upcoming cinemas were really short with few stock footage from the movie. They were only a part of the entertainment biz. But the scenario is totally different today. Movie trailers are considered as entertainers in themselves and form a totally new segment of the entertainment business. The trailers of latest movies are longer, more elaborate and have replaced other forms of pre-feature film screening in major movie theaters. Today, about 20 minutes post-movie screening is dedicated to movie trailers of upcoming cinemas.
By 3dman_eu from Pixabay