Twitter advertising works. Proof? According to the article, How Social Media Users Engage with Marketers on Twitter, on eMarketer, a leading ezine for all things digital said the following.
“Market research firm Lab42 surveyed US Twitter users in August 2011, asking about their habits related to brand engagement. [And] about half of US Twitter users follow between one and 10 brands on the site. [Also] Twitter users are open to Promoted Tweets, with 48 percent reporting that they have seen Promoted Tweets from brands that are relevant to them. More than two-fifths of users said they have gotten a discount (42 percent) or have found out about a new brand through a Promoted Tweet (41 percent). Additionally, 27 percent of respondents said they have retweeted a Promoted Tweet.”
So, now that Twitter advertising has been proven to work, how do you get a slice of this pie for your firm? Follow are three tips.
1) Targeted Followers: One of the great things about marketing via social media is that you can hone in on the exact type of prospect you want. While quantity is important (we’ll discuss this in a minute), it’s quality (of prospect) that counts in marketing.
So the first thing you should do is get your message in front of targeted followers. Note: Any firm you employ to help you with your Twitter advertising campaigns should understand – and emphasize – this. Many will tout quantity, as in we can get you in front of 10,000 Twitter followers a day.
Again, the quality of the prospect is just as important – if not more so – than quantity.
2) Quantity: Every business owner knows that marketing is a numbers game. If you get in front of enough people – on a regular enough basis – you’re going to make sales. So, any Twitter advertising you do should reach a certain number of high-quality prospects on a regular basis.
As social media is a fast-paced form of marketing where it can be hard to catch user attention for long periods of time, daily marketing via this outlet is recommend, eg, tweeting a direct message to a certain number of targeted prospects every day. Imagine the sales and leads from a sustained campaign like this.
3) Discounts: Apparently, Twitter users like discounts, if the above cited statistics are anything to go by (eg, 42 percent have taken advantage of discounts). So, send out your best offers in your Twitter advertising campaigns – and watch the sales and leads flow in.
By N3rdling from Pixabay