When times are tough economically, the first thought of a business owner is to cut back on expenditures. Though this concept makes sense and can help pay the more necessary bills, marketing and advertising should be emphasized in order to keep sales figures strong and steady.
A revolutionary way to keep in touch with your customers has now arrived. Mobile messaging products allow businesses to reach a customer’s most personal communications device, their cell phone. People may be away from their television set, radio or computer, but they are seldom far from their mobile phones.
There are three fundamental ways you can create and send your advertising and marketing messages to mobile phones.
SMS (Short Message Service) is another name for what is commonly referred to as a text message. A standard text message enables you to send text messages of up to 160 characters in length, as well as non-text content including ringtones, logos, mobile coupons, and more. At the moment, SMS is the most widely used message delivery format, as nearly all mobile phones are equipped to receive SMS. It is relatively inexpensive (as low as 3 Cents per message) and offers high-penetration and high-retention.
WAP (Wireless Access Protocol) is the leading standard for designing web content for WAP-enabled mobile devices with small viewers, of ten called micro browsers. WAP makes Wireless Web possible. You can create documents (called cards, instead of webpages) for WAP-enabled phones using WML (Wireless Markup Language), which is the same as XML and generally based on Internet HTML standards.
MMS (Multimedia Messaging Service) is the globally accepted wireless service that enables the transmission of multimedia messages, including photos, coupons, audio files, short videos, and Flash movies. 3G and MMS-enabled phones are capable to receiving these files.
Mobile marketing is not perfect; it will have opportunities as well as challenges. To profitably use mobile advertising, a marketer must understand the sensitive issues surrounding the use of mobile devices as a means for delivering commercial messages. Unlike the more common coincidental, mass media approach, advertising via mobile phones should be localized, personalized, and interactive. It is essential to create your mobile marketing campaign in a 100% permission-based program.
Think of an attractive mobile campaign to enhance your existing marketing efforts. Increase foot traffic by creating spur-of-the-moment sales. Send out a coupon for a free beverage. Offer a free gift. There are many vendors in the marketplace that offer programs for Mobile Text Broadcast, look for those that offer low cost or free text messages for the best value.
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