Michigan Beer is so popular that the Great Lake State is often referred to as the Great Beer state. Michigan has a number of famous Michigan breweries located in Battle Creek, Kalamazoo, Grand Rapids, and many other places around the state. The pubs, bars, and restaurants in Michigan have Beer brewed in their own state. The Michigan beer has so many fans that some websites are totally dedicated to beer breweries and beer retailers in Michigan.
Dedicated Sites for Michigan Beer
These sites not only promote the Michigan beer but also are a great place to search for Michigan bars, Michigan restaurants, and Michigan Home Brew Supply stores. There are reviews and experiences posted on the websites where one can read about the beer and the places serving the beer. Some lesser known but awesome restaurants and pubs are featured here along with firsthand experience and video reviews.
Michigan beer dedicated websites are actually serving the purpose of creating an avenue where the breweries of Michigan can talk straight to the customers. This is a platform where several brands of beer and breweries come together to form a forum. Customers are exposed to choices and they get opinions by die hard beer fans and regulars.
Video Reviews Are Very Popular
On most of these websites, beer reviews are given using video shots. Three or four people get together to discuss three to four types of beer produced in Michigan, The sites which are genuinely interested in creating awareness about the Michigan beer, get an interested group of people to the same place to discuss the taste and smoothness of a particular style of beer. There are short 45 second videos where the person simply rates the beer on its overall taste and quality. These short videos are very popular because a small investment of time gives a lot insight into different beers.
Women are also invited on the forum to discuss the feminine perspective, as we know that the choices and tastes of ladies vary from men. In the round table discussions, people get different views on the same beer. These are good to watch and very interesting, but the customer must have that much time on hand. The short reviews are thus more popular.
Some beer review websites also sell stuff online. Mostly shirts, T-shirts, beer mugs, pint glasses, bottle openers, and other stuff are sold. There are combination offers, discounts, and attractive packaging to attract customers. The goal again is to make the customer aware about different beer tastes and rankings.
Marketing Michigan beer using the internet and social networking sites has a huge advantage. The reviews can be updated regularly, there is a constant flow of new visitors to the site, many more people can be reached through the network, and customer feedback is easy and latest.
Michigan beer has a range of variety and taste. One cannot taste all the beer in one go. So, the Michigan Brewers Guild organizes The Winter and Summer Beer Fest, where you can taste beer from around 60 Michigan Breweries. A number of Michigan beers can be tasted for a nominal fee. These fests are very well known amongst Michigan beer fans as well as retailers, breweries, restaurants, and bars.
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