One of the most important parts of formulating a winning restaurant concept is choosing a suitable name. A name, along with other branding such as a logo will come to represent all that your restaurant offers in the way of cuisine, service and atmosphere. It will allow you to reinforce your reputation in the market and to develop a valuable brand over time that patrons acknowledge for its high standards.
The right name will help to get diners in the door and once they have left it should leave enough of an impression with them so that it sticks in their minds and they want to tell friends about it. Here are seven tips and ideas for choosing a suitable name when you open up your restaurant.
1) Try to come up with a name that will appeal to the customers that you are targeting. The name could be sophisticated, ethnic, funny or simple and practical depending on the crowd that you want to attract.
2) When it come to a name you might consider one that is relevant to your location, dining atmosphere or style of cuisine. Just remember that if you want to branch out into more than one restaurant under the same name then incorporating the location into the name may not be a good idea. The name should immediately let customers know the type of cuisine and the dining atmosphere that they can expect if they choose to eat in your establishment.
3) Think seriously before using your name, as the owner as part of your restaurant’s name as it could be difficult if you ever need to sell. However, if you are well known as a chef then it could be worth using your name to quickly build awareness.
4) Seek inspiration from restaurant names in other states and countries rather than those in your town so that you are able to think of a name that won’t get mixed up with the names of other nearby restaurants. Ensure that you have full rights to use the name.
5) You will at some time in the future require a website for your restaurant and will need a relevant domain name. Do a quick check to make sure that a suitable name is available before you choose the final name for your business.
6) Effective business names are easy to remember and easy to pronounce. Do a trial run with your friends by reading them a list of options that you are considering and then check if they can remember them a several days later, and pronounce them correctly.
7) Changing a business name can be a a huge headache when you consider the printing costs and the loss of name recognition that has been built up with customers under the original name. Making sure that you get the best possible name the first time round can save you a lot of hassles later on. These days it is common for restaurants to use naming specialists for advice.
Recognize the importance of your restaurants name and the important role it will play in your marketing efforts. Get your restaurant off to the best possible start by giving this decision your full attention.
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