Marketing Latin America is a very good option to promote your product or service offer to new markets because it is a dynamic region with a growing population, high growth rate and strong investment. It is still an new market for a large number of foreign company therefore there are still lots of opportunities to take advantage of.
Before doing anything, you must learn more about this region. Latin America is composed of the following countries : Brazil, Mexico, Argentina, Colombia, Chile, Peru, Venezuela, Guatemala, Ecuador, Costa Rica, Cuba, Uruguay, El Salvador, Paraguay, Bolivia, Panama, Honduras, Nicaragua, Guyana, Suriname, Netherlands Antilles and Belize. The languages that are spoken are Spanish, Portuguese, English, French and Dutch. You need to understand this diversity before starting to do marketing Latin America.
One of the first thing you should do is to determine which countries you will target. This will be quite a challenge as you will need information about the demand of your products or service in a given country. This is extremely hard in emerging markets especially if you have innovative products.
When you have determined which markets you are targeting, you need to develop a budget and your messaging for marketing Latin America. Remember that the region is very diverse therefore you will need to adapt your message and color scheme accordingly. One way to promote your business is by classical medias such as magazines, radio, newspaper etc. This way is usually expensive but you will usually get good exposure. In emerging markets, these medias are still widely used to get business information but this is changing very fast to more online promotion.
I personally like advertising online on specialized websites especially that Latin America’s internet connection rate is increasing at a very fast pace therefore increasing my exposure. The great thing here is that the prices are still fairly low compared to advertising on magazines which is great for smaller companies with limited budgets. I can also get valuable statistics which can help me determine the success of my campaign for marketing Latin America. With magazine publication, I have no way of actually finding that out.
One of the best way to promote your products or services online with low risk and minimal investment is to join online B2B marketplaces. These websites allow you to post selling and buying offers and display your products. To get best results, focus on B2B marketplaces that specializes in Latin America. Also try buy premium memberships to stand out from free members. This gives you access to much more features that will allow to better promote your business in a much more professional manner and be taken seriously by potential clients. You can also monitor the response from users as there are always a build in email system. By doing this, you can connect to distributors and wholesalers that are interested to sell your products and do marketing Latin America.
As demonstrated above , it is very easy to start marketing Latin America and promote your offer to this developing region. It can take a little bit of time to start in the beginning but you will surely be rewarded as marketing Latin America represents a lot of opportunities.
By Hans from Pixabay