Instant gratification and on-demand have been a rage these days. This has entered into both our business and personal space. Thus, in business, the one buzz that is receiving a lot of press is same day courier delivery. With more and more parcel delivery companies making same day delivery absolutely practical and doable; it is eliminating the one advantage brick and mortars had over fulfillment of e-commerce orders i.e. instant gratification.
Growing demand for same day delivery
According to recent studies, it is seen that over 80 percent of shoppers, particularly the young generation want the parcel delivery the same day while about 61 percent of them look forward to receiving it within three to four hours of order placement. This fact alone puts plenty of pressure on nearly every business and e-commerce site.
While the demand for same-day delivery is growing, it is critical, especially for startups and small businesses to infer if this service is feasible for them to offer to their customers. The principal point of consideration is the product that the company is selling to its consumers. For instance, if you are dealing with grocery, flowers, gift items, etc. same-day delivery may make sense as the consumers mostly require them immediately. If delayed, they would prefer to go to the physical retail shops. Apart from it, the survey can also be conducted by the company to gauge demand and deduce that indeed the customers are looking forward to same day delivery. While drawing inferences, it is also important to not down which geographic location wants same day delivery. Only then the layout for same day delivery should be chalked.
Factors to look into while implementing same day delivery
Once it has been inferred that same-day-delivery is something that is indeed required to be implemented and would profitable for the business, the following factors should now be given due consideration –
It is not practical and even feasible to offer same-day delivery service across 30 or 40 locations in which your business may be operating. It could well mean splitting the inventory into 30 or 40 fulfillment houses which would only mean huge freight bills and substantial inventory carrying costs. Thus, it is more practical to look into your customer data and get your prime location highlighted and isolated. While doing in, try to choose places which are closer to your inventory, stores, and warehouses. This would make things a lot easier.
Be selective with products
Just because you have innumerable products, it is not practical and feasible that you offer same day delivery service to all. Based on your consumer demand and your sale graphs; pick out those products which look like having maximum potential. You can even pick out those products which your customer most demands for expedite shipping. Based on the products, you would also find it easier to choose suitable courier companies.
Use an order fulfillment company
Since most small and medium sized businesses lack their network of fulfillment, it is smarter and viable to form outsourcing liaisons with order fulfillment companies of more strategic locations. This may pose some hurdles but once a befitting company has been finalized, much of the hassle of same day delivery will get eliminated.
Explore delivery options
Efficient delivery is the most important element of same day delivery. Thus, instead of having your own fleet, it’s wise to look into various delivery options. Due to growing demand, numerous courier and parcel delivery companies are coming up every day. To win over the competition, they offer real attractive deals and discounts which can make this service extremely affordable to small business houses.
Charge for same day delivery
Without a doubt, same day delivery is expensive. Studies have shown that for cheap delivery, they do not mind waiting for 4 to 5 days. For expedite shipping as well, they do not mind paying a little extra. Hence, there is no harm in charging a nominal fee from the customers for same day delivery. This would make the entire program more feasible.
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