A trademark is essential for all businesses as it protects your brand. Copy infringement can be avoided when your company name and logo are unique and is registered with the USPTO.
A logo or trademark identifies your brand or intellectual property. It differentiates it from the signs or trademarks of other companies. Owners of trademarks can be individuals, businesses, organizations or legal entities. To protect design from plagiarism, it is essential to register it with a global trademark office.
Benefits of Registering Trademarks
Trademark registration can help secure your business and obtain several commercial advantages including market position. You get exclusive rights for your brand and you can protect design from illegal use. It provides official ownership and prevents others from using similar signs or even related goods. Essentially, it provides unlimited protection and prevents misinterpretation. With a registered trade name, you can have exclusive operations in a whole region. It deters other companies or individuals from copying your design; in fact, you have the right to take legal action against the company that uses your sign or copies your design. A significant brand that is registered provides the foundation on which to build your business. You are secured with the priority date and have the benefit of using the ‘R’ sign which indicates a formal registration.
Process of Registration
In order to qualify for registration, you should have a unique and recognizable logo. It should also be associated with your product. Hence, it is advisable to take time to create an exclusive symbol that can be distinguished from others. There are experts who can help you in the selection by suggesting suitable concepts. The next step is to register company name and logo. You have to conduct a comprehensive search of trademark databases in your region. This is to find out if there are similar signs as your selected one. Alterations may be required to avoid infringement. Once you have finalized on your logo, the application must be submitted to the local trademark office for approval. In order to avoid complications and rejection, it is advisable to use an expert. If you have been issued a notice of rejection, you can still qualify if you give evidence of logo use in your business. Once accepted, you have to wait for 3 months unopposed. After this waiting period, you can pay your registration fee within 6 months.
Avoid Trademark Infringement
Your company name must reflect your business and appeal to consumers. It is also necessary to register company name to get its patent. Get help from qualified solicitors to avoid copyrights. Copyright infringement can cause a lot of problems for your brand. Misleading names should be avoided. You can also register the name of your company as trademark. Moreover, if you intend to market products internationally, it’s better to go for federal registration of company name and logo. When you register with USPTO, you can easily fight against prospective infringers. Seeking legal help makes sense because it’s not easy to register generic names.
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