Over the years, the need to devise effective fundraising campaigns that ensure greater positive response and maximum participation from donors has become extremely necessary. This is not only because of the rise in natural and man-made disasters but also because of the significant decline in the donations to organizations and charities working for a humanitarian cause. Consequently, non-profit marketing companies such as Quadriga Art International stress the importance of adhering to the basics of time tested strategies such as direct mail marketing in order to ensure best results.
Quadriga Art believes that direct mail marketing provides an effective means of reaching out to a much wider range of prospective donors. However, to ensure maximum positive results, it is vital to do some research about the general background and preferences of the people living in specific regions and areas, such as their social and economical backgrounds, religious preferences or even political outlooks. Rather than sending out a generalized mail to people living in diverse regions, it is important to frame different mails that would take into account these bits of information so as to make it more personal and in turn more effective.
Another basic requirement that Quadriga Art tries to fulfill for a beneficial direct mail marketing campaign is to ensure that regular communication is maintained with the target audience. The prospective donors are divided into small groups based on their area of residence and each region is serviced once or twice a month or even so that regular communication can be maintained. In addition, the company also focuses on providing only the information that is interesting and relevant towards a cause rather than overwhelming the target audiences with information that is irrelevant or useless to them. This helps build a sense of trust for the non-profit organization or charity in the minds of the donors so that they are more willing to contribute towards the cause.
By Catharina77 from Pixabay