Pop Art first became popular in the 1950’s, and grew as an art movement. Considered a reaction to the popularity of the consumer culture, Pop Art was initially considered a radical shift in the art world. The glorification and proliferation of materialism was at the core of this movement. Pop Art celebrated the mundane and ordinary objects in people’s lives. A can of soup could become the focus of a series of paintings. An advertisement could be mimicked and blown out of proportion. A celebrity’s image could be distorted hundreds of times yet still look recognizable.
The greatest contribution Pop Art made to the modern art industry is making art more accessible to everyone. It destroyed the previous barriers of high class versus low class art by using common objects as the focus. It also integrated the consumer culture with the art world. Prior to the rise of Pop Art, no one would have viewed a comic book or a soup advertisement as art. After this movement, people began to recognize art in everyday occurrences and objects.
The original Pop Art movement is known for some of the incredible artists that took part in the creation. Roy Lichtenstein, Andy Warhol, Claes Oldenburg and many others became legends. However, the modern art world is creating new legends who are dedicated to Pop Art.
Romero Britto is known for his colorful and inspirational artwork. Considered part of the Neo-Pop or the rebirth movement, Britto is the perfect example of how the modern art industry has embraced Pop Art again. Romero Britto uses bright colors, integrates Pop Art themes and illustrates a vibrant world. His work has been featured at the Sun Life Stadium in Florida, the Time Warner Center in New York and the Basel Convention Center in Switzerland. He exemplifies the ability of Pop Art to remain relevant in the modern world.
Pop Art has been going through a modern revival for several years. Its influence is still strongly felt in the modern art industry and will remain an important force. The blend of advertising, consumerism, materialism and celebrity is still popular today and unlikely to fade in the future. Pop Art made the art industry look accessible and brought it back to the level of the common man and woman. This does not mean it is not appreciated by a higher class. It simply allows both worlds to meet and enjoy the experience. Originally, Pop Art was a rebellion against the art world of the 1950s. It cast off the abstract for a strange new realism. In the process, it created a powerful movement.
Pop Art has forever changed the modern art industry. Although on the surface it may seem purely materialistic or entertaining, the movement does inspire thought. Many people have stopped and questioned the proliferation of celebrities, television, advertising and other cultural aspects in their lives. Pop Art changed the meaning of acceptable objects in art. It was no longer necessary to resort to the abstract or pure realism to express ideas. Pop Art changed the world.
By BarbaraALane from Pixabay