For some things in life, the old adage ‘one size fits all’ may well ring true. But within the 21st century consumer world, this age-old idiom has been consigned to the history books as an increase in choice and a customer-centric ethos has meant that there is normally a product or service to suit most people’s requirements.
However, the only real question the shopper of yesteryear had to worry about was ‘to buy or not to buy?’ Of course, there was an element of choice involved in the decision, but compared to today’s abundance of brands and product-types, the consumer’s decision was certainly a lot easier. In fact, more than often it would boil down to the one key question: do they need the product or don’t they?
For example, there will have been very little need for a TV salesperson to go into too much depth regarding the features of their latest television set, given that the functionality and specification was largely the same between the different models.
But of course, things have changed significantly since those dark ages and many people now argue that there is too much choice, with a dizzying amount of products and services on offer causing confusion and making a relatively straightforward decision needlessly complex.
However, there can be little doubt that too much choice is better than no choice at all; and a flexible, customer-centred approach to selling any wares invariably means that the consumer ultimately receives better value for their hard-earned money.
Insurance polices are a classic example of how the modern-day rejection of the ‘one size fits all’ attitude has benefited the consumer greatly. For instance, an unmarried 25 year-old professional with no mortgage and no children will have different life insurance requirements to that of a 55 year-old semi-retired person, who has a family to care for as well as other financial commitments.
This is why many life insurance providers offer special customised policies for people within certain age-groups – with advances in medical science, the average life expectancy in the UK is increasing all time. And with people living longer now, life insurance for over 50s has become somewhat of a niche market recently, providing cover for those who perhaps never quite got round to it in their younger years.
Ultimately though, the provision of customised services and products such as these helps to illustrate that the ‘one size fits all’ ethos of the past really is gone for good, and consumers the country over can now enjoy the benefits of having their goods and services tailored to meet their own specific needs. And there can be little doubt, that too much choice is better than no choice at all.