When the internet and websites first came into being, webpages usually consisted of little more than mountains of scrolling text. No one would even dream of using websites as promotional tools in those days. That image has gotten altered considerably in recent years. Websites and blogs are now widely used by top brands around the world as one of the best media for online marketing.
How has the image changed in recent times?
People have much less time in their hands nowadays. In fact, tracking the duration for which visitors stay on a webpage using special software has revealed that as many as 50% of visitors tend to stay on a webpage some time between 1 second and 30 seconds. So, you have about a half minute to make the visitor decide whether he wants to go deeper into your website. You are in a race against time here, and the profit you make from increased sales figures hangs in the balance.
How can websites be used in online marketing?
Popular websites tend to get tons of visitors on a daily basis, and tapping even a small fraction of this traffic can give a huge boost to the revenue earned by a company. Let us suppose you own a website, which gets 1,000 new visitors every day. If you are able to convert even 10% of that traffic into sales leads, it would mean getting 100 new customers every day! You can easily imagine the picture after a month. While this is a strictly hypothetical scenario, you can expect a boost of something around 30% – 40% to your monthly sales figures simply by revamping the look of your website, adding high quality multimedia elements.
It’s now not just about websites, either. Nowadays, social media has become the hottest new buzzword in promotions. Creating promotional campaigns around Facebook business pages, Twitter feeds and Digg community link sharing are some of the most widely accepted tools for online marketing. As a result, Facebook pages with rich multimedia content embedded within those, Twitter pages with customized backgrounds, and blogs with high quality multimedia content have become bare necessities for ensuring the success of an online marketing campaign.
How will the usage of multimedia in online marketing help a business?
Let’s face it, if you land in a website full of pages after pages of scrolling text with lackluster formatting, it will probably be your first and last visit to that website. In order to attract visitors to your website, you need something to hold the visitors’ fancy. Multimedia elements can be of varied kinds. A number of high resolution photographs, a Flash presentation or animation, a small interactive game, or even a simple voiceover related to the content of the page can be enough to capture the visitor’s attention.
Of course, you can never be sure of what a particular visitor will like to see. That’s a calculated risk you have to take. However, there are certain standard multimedia elements, like interactive animations and high resolution images, which are usually well-received by a good fraction of visitors to any website. However, as mentioned before, the trick lies in maintaining an aesthetically pleasing look while making sure that the page loads fast enough, even on slower connections. Go for a good multimedia service, and they will be able to guide you better in this regard. Their teams of professional designers know exactly how to make your website look enticing to visitors.
By xsmo from Pixabay