Mobile commerce is fast becoming one of the most widely used and highly profitable markets. It has unparalleled selling potential across all demographics and so it is no wonder that so many companies are successfully employing it. So what are the steps for the successful deployment of mobile commerce?
According to Founder and CEO of Siteminis Marci Troutman, the first step to establishing mobile commerce for your company is “the conception of it to determine where you are as a company and where your Web site is.” This means carefully planning who your companies target demographic is, and how you want your company and its products to engage customers when they first visit your online WAP site or use one of your mobile apps.
Another key step is to ensure that your site and/or application meets the requirements of the various available smartphone screens, browsers and operating systems. “Optimizing for different devices is important to reach the largest part of the market that you can,” said Ran Farmer, managing director of North America for Netbiscuits. He goes on to say that “There are software distinctions between the devices, and the different carriers create headaches, so one of the good reasons to work with a platform is that we’ve gone beyond that so those are now minor annoyances.”
Although the capabilities of mobile WAP and applications are impressive, success for your WAP or app can usually rely on sharp delivery and quick access to exactly what a customer wants online. It would be ineffective then, to try and pack a mobile feature with the same material as a wired website. Instead it is far more conducive to base your mobile site on a simple, streamlined mobile platform where you can narrow the site down to some key features and services. Features that allow both your business and your customer to benefit from the availability of your mobile site or application without detracting any of the advantages of mobile commerce’s access and convenience.
A final, and by all means one of the most vital steps for your site and/or application is ensuring its discoverability. You want every potential customer to be aware they can now access your good at their convenience from their mobile, so advertising strategies are key. Billboard, television and radio advertising are all great mediums to build awareness, and with a key word enabled txt information system, you can quickly build your new sites awareness.
By 3839153 from Pixabay