There are several reasons why you need to have a trademark on your business and product; this includes right protect your name being used as a substitute to other businesses and illegal competition. For this reason you need to register your trademark with US trademark grant office. To have a smooth application process you must have a qualified and competent trademark attorney who is registered with the US trademark and patent offices. Trademark application services take several stages before it’s approved, that is application, office auction and publication.
This are the four option that a trademark applicant need to verify before applying; the law allows application for applicants who have already made use of their mark in United States commerce (e.g., already doing business in the US). To applicants who verify that they intent to use the mark for a specific period of time. This type of application locks the use of this trademark therefore giving priority to their entity. This helps the original owner to do business within the specified time before any other similar mark is approved. Also if you want to start your business in USA and you already own a trademark registration in another you are given a chance to do so using his country registration policy. Also foreign applicants are given a chance to lock their mark as specified in their country of origin. This gives every application a fair playground to register their mark no matter their country of origin.
When you have completed filing, the office will assign an Examiner to evaluate the proposed trademark and decide whether it meets the requirements for publication to the Official Gazette. If it meets the minimum requirement the office will issue Office Actions, in the form of correspondence from the Examiner to the applicant, if the Examiner finds defects in the application. The most common and innocuous defects include improper or vague description of the goods and services associated with the mark or a vague description of the mark itself. With help of a trademark attorney you rectify the implicated defect and forward the response. Sometimes the examiner may find your application to be similar to an already-existing trademark. Though chance are usually very low if the applicant performed a thorough search of such trademark existence At this stage, depending on how similar the existing mark is, and based on his attorney’s advice, the applicant may wish to dispute the examiner’s decision or to abandon the application.
The final stage is publication of your mark if have successfully passed office auction stage by satisfying any problems the Examiner may have with the application (or by successfully appealing an Examiner’s adverse decision), the proposed trademark will be published in the Official Gazette to allow other trademark owners the opportunity to Oppose the mark in the event that they feel it is substantially similar to their registered mark.