The term corporate bands broadly refers to music bands that play in corporate events. But in recent times, the term corporate bands may mean or be used to mean various other types of bands or let’s say, music bands in various contexts as well. This article is all about understanding the various contexts in which the term corporate bands can be used.
The first and the most common meaning of corporate band is what is said above, that is a band which plays in corporate events and parties. Theses parties may be arranged to celebrate the success of a completion of a contract, the completion of a year, the passing of a tender, appointment of a director or for any other reason to celebrate. To add an extra zeal to the party there is nothing like hiring a corporate band to play at the party.
The utility of a corporate band is no longer restricted to playing in corporate parties only. These bands can be hired to play in private parties thrown to celebrate a professional success like increase in salary, switching to a better job, being voted the most dedicated employee etc. Corporate bands can also play in the farewell party arranged by colleagues to bid good bye to his fellow colleague thereby making the day memorable and touching for the person.
While choosing a corporate band, make sure that the band is a versatile one and can play all the genres of music. What music will be played at the party will depend upon the type of guests attending it. Beginning from the slow beats to the latest chart toppers, all should be a part of the play list of the party. Play music according to the choices of the guests which may be anything and everything one can think of and the corporate band must be multifaceted enough to play that which the invitees demand. The band shall be good enough to set the party’s mood.
Moreover, while searching and short listing corporate bands for playing in your office event, it is always better to go by referrals from colleagues or friends. If you go by internet sources, chances are high that you will end up getting a college death metal rock band and thereby ruin your event altogether.
Apart from this, corporate bands nowadays also refer to music bands formed within an organization by the employees. Inter departmental or even inter locations if that is feasible, it is a live music band created out of talented employees who can play at their own corporate events, on one day in a month, practice after office hours and help to create a fun and happy environment in the office altogether.
Such corporate bands created by employees have various advantages. They provide an a venue to vent out the entire week’s work related tensions and stress. Not only the direct band members but their colleagues and other interested people also find it a exciting and something which lets them unwind. For the organizations, it is something that keeps employees happy so it acts as a retention tool. Lastly, the band musicians also get their own 15 minutes of fame during corporate fests and the like.
There is another context in which the term corporate bands are used. When a big corporate sign on and makes a deal with an internationally renowned music band as their ambassador or for various branding and promotional activities, the music band is termed the corporate band or the band face for that brand. Like a symbol or a sign of a company these bands become the face of the company and the product is connected to these bands. As an example, mentioned may be made of the Black Eyes Peas who are the official corporate band for brands like Samsung, Blackberry, etc.
By KleeAlee from Pixabay