As of 2013, 20 million more UK individuals have joined the World Wide Web against the 2006 stats, thereby taking the total count to 36 million. And mobile Internet access has doubled between 2010 and 2013, claimed the Office for National Statistics. People used the Internet for varied reasons. A percentage breakup as obtained mapping the overall Internet usage was: sending/receiving emails – 75 percent; finding information about goods and services – 66 percent; reading or downloading online news, newspapers or magazines – 55 percent; social networking, eg Facebook or Twitter – 53 percent; using services related to travel or travel related accommodation – 50 percent; Internet banking -50 percent; seeking health related information – 43 percent, and more. A meagre population used it for online course, online consultation, and applying for jobs.
Nevertheless, the increasing computer and Internet usage across all age-groups, and dependence upon it to work, connect and entertain raised the demand for on-demand tech support services, which evolved as a big opportunity for technology entrepreneurs in India. Resorting on the booming technical workforce, they sowed the seed of a rarely known industry – dubbed as tech support in India. The only little challenge, which they confront are from the tech support helpdesk or service center administered by the original equipment manufacturers like Dell, HP, Microsoft, etc. However, Tech Support companies in India have found a diplomatic work around by modifying their content strategy and approach. Instead of targeting for brand specific keywords, what they practiced in past, they have made it service-oriented or consumer-oriented. Thus, you won’t find them embarking on Microsoft support or support for Microsoft, Dell support or support for Dell, HP support or support for HP, types of keywords or phrases. Now, they have acquired the courage to come straightforward, and brand for themselves.
Technology consumers of Europe, North America and Middle-East Asia and other parts of the world can benefit from the on-demand tech support services which are offered by the Indian tech support companies at a competitive price-band through subscriptions. A few companies have extended their services or business model to include cloud-backup and recovery portfolio and e-commerce. Thus, enabling users to store and protect their data and sensitive information onto cloud and shop for their preferred technology products, be it software or hardware through a reliable and secured online gateway. Products sold through these channels are usually reviewed and certified by their internal technology experts, and users can even avail initial technical services to setup, configure and network the technology products at the comfort of their homes. A few tech support ventures like Techvedic have even introduced their own technology journalism portals to kindle the technology know-how of consumers. These portals cover massive product reviews and technology news and provide secured abode for a host of software ranging from operating system and office productivity suit to security software, designing and optimization tools.
Thus, tech support companies in India have become similar to a one-stop-shop for technology enthusiasts. People today have greater flexibility and better options to choose from, and invest their hard-earned money wisely so as to make it’s every penny work for them the way they wanted.
By Utility_Inc from Pixabay