Is your corporation about to introduce a new product or confer awards on products or people? Is it time to reward your top producers or are you seeking to boost morale in this bumpy economy? Do you want to sweep new clients off their feet or show appreciation to faithful customers? If the answer to any of these questions is yes, then you can achieve all of your goals by providing the right corporate entertainment.
The first thing a corporation must do is to decide whether the event will be planned by an in-house division or by outside event planners. Next, a time and place for the event must be decided. Many events are planned more than a year in advance, while others may occur rather suddenly. The place where the event will occur is of the essence. The type and scope of entertainment available will largely depend on the venue. An intimate dinner setting requires a smaller, cozy type of entertainment while large banquets or outdoor venues can accommodate shows complete with scenery changes and multimedia experiences of lights and sounds.
Next, planners must create a budget for entertainment. Specific questions must be answered. Is the event for employees, clients, or both? Will families be included? Will the event include everyone or is it by invitation only? Will the event generate funds or deplete funds? Will food be included in the entertainment or planned as a separate element? How many people will attend? Will people need to travel to attend? Will overnight accommodations be needed? Who will make these arrangements and who will pay for them? The answers to these questions will help determine the budget for the event.
Once the time, place, and budget are decided, the professional entertainment must be chosen and booked. Often planners have a log of successful entertainment they have booked in the past and work well with but sometimes they must start from scratch. You can begin by making a list of appropriate types of entertainment for the event. For instance, if families are attending, magic shows, musicals, and acrobatic or animal shows are good choices for everyone. Comedians may not be a good choice for families but would delight adult audiences. Remember, the more exciting the show, the more anticipation will build.
Look for reviews or endorsements of the show by corporations similar to yours. Request brochures and prices to compare. The internet site of a company can tell you a lot about how reliable, organized, and experienced that company is in providing entertainment. How quickly and thoroughly they answer your questions or requests is another indicator of their professionalism.
Entertainment companies that specialize in corporate entertainment also offer many different shows and packages at many a variety of prices. Find a company that can work within your budget and is sensitive to your needs. Performers may be temperamental but their company should be friendly and eager to help you. Look for a company willing to listen to you and spend time explaining details to you.
If you decide to do the work of putting together your own show, there are many dangerous pitfalls to consider. You will have to arrange insurance, travel, union labor, licenses, scenery, contingent arrangements, and accommodations. You will have to design and arrange scenery, lighting, costumes and sound as well as the personnel to handle all of it. It is rarely worth the risk to try to plan such an enormous undertaking unless you are a seasoned professional.
Creating exciting corporate entertainment is a full time professional job. An engaging, memorable show can increase your profits by increasing your company’s reputation, creating good will and loyalty, boosting morale and trust, and making people happy. Finding the right partner for this endeavor is as close as your keyboard. Be prepared to be delighted and successful!
By Pexels from Pixabay