So, you’re considering opening your very own coffee shop – well, Congratulations to you! Opening your own coffee shop can be a very worthwhile and lucrative venture. But, keep in mind that the name of your coffee shop is one of the most important decisions you will make about your business. In fact, it can also be one of the hardest to make. Your coffee shop’s name must set the tone of your shop, yet make it clear what you are selling, coffee.
Originality will gain you customers and something that is easy to remember will keep them coming back and telling others about it. In this article, we will discuss some proven tips to help you choose the best name for your coffee shop business – a name that will inspire individuals to come on in for a great mocha or cappuccino. Are you ready? Let’s begin.
First of all, you have to keep in mind that choosing a name for your coffee shop takes a bit of time and effort. Don’t rush the process. Instead, take your time and brainstorm potential names. Write down those names that really excited you and ones that seem to inspire customers to come on in.
Second, keep in mind that there are a few things to consider when picking a great name for your coffee shop. One of these may inspire you with your new coffee shop name!
Where is it?
The location of your coffee shop may help dictate the name of your coffee shop. For example, if your shop will be located in a college town, you could play on the name of the college, mascot, or other fun term from the general area. Almost everyone remembers Central Perk – the coffee shop visited by the cast on Friends that was located near Central Park, NY.
Your coffee shop may however be located in a specific area of town, such as “China Town”. These areas also draw in many tourists. By naming your coffee shop with local flair and creativity, you can help bring those tourists into your shop.
What is the Nature of your Shop?
Coffee shops do not just sell coffee; they sell an experience. Will your coffee shop cater to business people and feature free wi-fi and space for meetings? Will your coffee shop feature live music or poetry readings? Whatever the experience you will be selling as part of your coffee shop, you can use this to tie in the name of your coffee shop. In this way, customers will know what to expect from your coffee shop.
Draw on Familiarity
You may want to draw on a familiar idea when naming your coffee shop. Some people choose popular movie titles, songs, or other well-known subjects. If you are naming your coffee shop after a familiar idea, remember to incorporate that idea through out you shop in the décor, marketing, and even naming of your coffee beans and drinks.
There are just a few ideas you can draw upon when picking a great name for your coffee shop. Please don’t forget to include the word “coffee” in the name. Above all, you are selling coffee and that must be clear to customers. The word coffee alone will help draw in those seeking a quick caffeine fix and their favorite drink.
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