Since its inception, the Internet has been a resource for many things. It has been considered as a pragmatic tool for the development of the economic industry.
One good thing about the Internet is that it offers a lot of opportunities and tools in order to develop a particular business. For instance, online businesses are now trying to develop and utilize all the available devices and marketing tools in the Internet. These are all incorporated in order to boost the sales and performance of every online business.
Of all the things used to promote products and services online, one of the best devices ever produced is the direct mail.
Basically, direct mail is an example of advertising wherein the promoter sends solicitations, printed ads, or letters through mail to a big group of customers. The reason why it is done through bundles is that you can have a discounted rate if you will send mails by the bundles.
The advantages of using direct mail can be maximized in many cases. There are cases wherein charities use direct mail in order to solicit some donations to big companies or institutions. Businesses can use direct mail to introduce a new product or service. The good thing about it is that you can completely incorporate any sales pitch into direct mail.
However, the efficiency of direct mail as one way of boosting the sales of a certain business is not dependent on the advantages that you can get from direct mail. It goes beyond that.
Direct mail is more than just sending bulk mail packages to vast number of clients. The response rate is the one that will define how successful direct mail marketing has been with your company. It is through the direct mail response rate that you will be able to ensure your businessí stability and success.
For this reason, many business experts contend that it is important to double your direct mail response rate. This is because by doubling you rate, you can be sure that the readers are interested because they have responded.
In addition, everything that you have done in direct mail marketing will have its value because it is useless to send direct mails to people who will not respond to it.
The problem is, most of the consumers are not attracted to respond to direct mails. In fact, they usually do not buy or patronize a product or services that have only been introduced through direct mails.
In reality, reports show that almost 52% of the Americans respond to direct mails. Thatís a good figure, but then again, it also denotes that almost 48% are left without having to respond to any direct mails.
It is also a significant figure you have there. And that would definitely reap negative results to the business.
Therefore, it is important to double that 52% of the response rate of direct mails. That would make a monstrous 104%. Thatís even more than the total population of the Americans.
Sounds easier than done? Think again.
Doubling your direct mail response rate may not be an easy thing. However, everything might flow in smoothly once you try to incorporate all the concepts in order boost your direct mail response rate.
Here is a list of some tips on how to boost and double your direct mail response rate:
1. Identify the companies or institutions that will most likely not respond to your direct mail.
What business people must learn to accept is that the preference, the likes and dislikes, their beliefs, are not all the same. Each has its own distinct qualities. Thus, not everybody will definitely respond to your direct mail.
So, if there are people who will most likely not respond to your direct mail, chances are, you will be spending money that will only be put to waste. Hence, it is best that you identify those companies so that you can double your response rate by focusing a more targeted, specialized, and enticing direct mail just for them.
2. Make an assumption
It would be better if you will make a theory based on the response rate that you are getting. Take for example the low response rate. If you will assume that those who do not respond to your direct mail have the same reasons or factors why they do not respond, then it is best to identify what are those things that curb them to purchase products from you.
In this way, you will be able to opt to eliminate them on your list or you may create a new direct mail that is specially formulated to answer their objections.
3. Make changes
If you are not seeing any progressive results, then, analyze the kind of brochures or sales pitch that you send through direct mail. Maybe somethingís wrong or lacking in the mail. Hence, it is best if you will make some changes in order to double your response rate.
4. Give some freebies
People love freebies because it is not everyday that they can get something for free. Hence, if you will include some freebies in order to entice them to respond to your direct mail, chances are, you will be able to double your response rate.
The important thing in direct mail is that people should be motivated to buy products from you. Your direct mail should be made in such a way that the mail recipients will be encouraged to buy your products because they know that from the direct mail alone, they can already earn some benefits. This will definitely double your direct mail response rate.
That is the real power of direct mail.
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