Step One: What Kind of Corporate Video Should I Create?
There are many reasons to have a corporate video created for your business or organization. Corporate videos can provide all manner of information in an entertaining, engaging way. If you’re looking to train your staff, it is much easier to digest information and display what to do in a staff training video or safety video. You can add a bit of pizzazz to financial results by creating an investor relations video. Perhaps you want to create a corporate video containing client testimonials for display to future clients. There are many other kinds of corporate videos, such as:
– Corporate Events (for example, the launch of a new product)
– Demonstrations of New Business Products or New Technology
– A “Video Newsletter” for Employees
– Other Training Videos
Step Two: Understanding What is Involved in Producing a Corporate Video
Before you find a video production service for your business video, you’ll want to familiarize yourself with a few key filmmaking terms. The act of creating a video or film has three stages: pre-production, production, and post-production. Pre-production is all of the work that goes on before actually filming the video, such as research, writing the script, and finding the appropriate actors. The production stage is what most people think of when imagining filming a movie; this stage includes actually shooting the film, usually involving a multiple person crew (director, camera operators, voice overlay actors, etc.). Finally, post-production involves editing the disparate takes, piecing together all of the proper pieces of film (although this is done digitally nowadays), polishing sound, and adding musical and graphical overlays. If you’re not familiar with these steps, then make sure that the video production service that you choose can perform all of the stages of filming, from writing the script to producing the final video.
Step Three: Finding the Right Corporate Video Service
There are numerous corporate video services operating today. It makes sense for your business to take the time to get to know the video service with which you will be working. You will want to make sure ahead of time that the videographer that you hire are on the same page regarding what work will and won’t be done. For example, if you want to have your corporate video available in high-definition (HD), make sure that the video production service knows this and will film accordingly. If you want to create DVDs with menus, again, check that the corporate video service is able to do that. You want to give the video service as much information as possible beforehand so that there are no surprises, either for the videographers or for your business’s bottom line.
You will also want to make sure that your corporate videography service is located in an area where it will be easy for you and them to communicate and film. If your business is in Philadelphia, it may be easy for a West Chester video production service to travel to your company. It would also be easy for these videographers to travel to Wilmington or Pittsburgh, but it would probably not be worth their while to travel out to the West Coast. If this Philadelphia business wants to stay in contact and develop an ongoing relationship with the video production service, they should try to pick one local to the Philadelphia area.
Viewing samples of the video production service’s previous corporate films and other event videos can be helpful, as well. Different videographers have different themes and tastes, and you want to ensure that their skills align well with your business’s theme. For example, a company that produces video games may want a different kind of corporate training film than an investment bank. Videographers can create different kinds of corporate films based on your standards, but you should see ahead of time that they can produce quality corporate films based on your specifications. By viewing any available corporate videos that the video production service has already done, you can rest assured that your corporate video will turn out well.
Byline: Video by Chris and Emily, operating out of West Chester, PA, can film, edit, and produce your corporate videos and other business videos in Pennsylvania, New Jersey, and Delaware.
By jraffin from Pixabay