Does Offline Marketing Give Results?
With higher Internet Marketing prices and Search Optimization difficulties, it is important to take note of the good old fashioned methods of bringing in your extra sales. The advantages to utilizing trade shows are too numerous to list, but let’s just say not everyone is riding the internet bandwagon, and many people are still looking for warmer face to face approaches.
When thinking about buying a trade show exhibit, it is beneficial to positively discover the target market and do some research into their buying trends and behaviors. Once this critical information is properly investigated, it is much easier to decide on the most suitable display.
Here is a quick overview of the effective types of trade show exhibits:
This type is quite compact and may be easily collaped to fit inside a sports bag. Because of this, it is a piece of cake to transport to and from the exhibition grounds. Countertop stands typically rest on solid surfaces, walls or backgrounds. The benefit is they are fast to put up, but regrettably they are not large enough to catch a lot of attention.
This type of display is bigger than tabletop stands but still extremely mobile because of their light components. They usually resemble a curved or flat wall and usually have big printed imagery for attracting people’s attention. These stands are easily set up and easily moved to and from the site, and contained in a portable case.
Frame and Panel Systems
Panel and Frame Systems need quite a bit more labour to put together than the modular exhibits and are usually quite a bit more costly to purchase, set up, and take down. There are thousands of styles and kinds and are sold around the world but require a fairly complex setup.
Custom Booths are very complicated to put together and are more like a full blown construction project. They are usually extremely heavy and can have, hardwall panels, rooms, stages, tall aluminum structures and other visual systems.
Most trade show stands are popular because of their modular nature, cost and ease of transporation. The conclusive decision is should be in accordance with your budget and advertising plan.
Is it wise to get it new or second-hand?
We recommend you go over the pros and cons of buying a second-hand trade show display.
1. Buying second-hand trade show displays are cheaper.
2. It may be easier to get the seller to lower their price.
1. Parts could be broken or lost.
2. Second-hand trade show displays probably do not have any kind of guaranties or service plans.
3. The materials may be out of date or inappropriate.
4. The used models may not portray the right presentation.
If you want to portray a clean image, purchasing a new trade show display will give you a unique advantage over competitors who purchase older worn out booths. In addition newer booths from firms like Displayu.com come with full warranties. You are not as likely to find a second-hand display with such a good warranty. Our suggestion? Buy new.
What should be done with the imagery?
When it comes to starting your trade show display, much work needs to be done to guarantee your images and messages are clear and to the point. Remember to keep your layout appealing and fresh. Advancements in technology have made it easier and easier to create your own trade show graphics. Sometimes all this technology can distract from the traditional approaches.
The following are a bunch of specific points that most trade show displays should use.
Decide on your trade show design cautiously.
Easy to read, bold and powerful designs can bring the best results in designing a memorable display to draw in potential sales. Weird and confusing art and imagery might be a nice idea but is usually distracting and suffers from ineffectiveness as the background for your exhibition advertisement.
Note: Where ever possible, select clear single photos. You may desire to utilize many elements to tell a complicated message, however usually, a single clean graphic will work for you just as well.
Come up with a short and memorable headline.
Decide on your words wisely, and ensure the headline for your trade show display is easy to read, fresh and to the point!
The shorter your tagline the more prominent it can be displayed on your trade show display. The larger it is on your trade show display the further your booth can reach into the exhibition visitors. Even a smaller table top display with a short but big tagline can be visible from a few yards away.
Your chosen typeface is also important. With hundreds to select from, the job of finding just the perfect one can seem too difficult.
Solution: Select a clean and easy to read typeface. Next time you visit a trade show, take notice of the signage produced by big businesses. Not just big displays, but even table top displays made by large and effective businesses always use simple clean typefaces. You would be wise to do the same.
Be skillful when writing your description.
As you have probably guessed it’s easy to write a description for your trade show display that describes all you want your customer to learn about your product or service, but do not do this!
Remember to keep your messages short. Also make sure you don’t get too complicated. When it involves creating text, less is more so make each word count.
If you are are looking to buy a new or second-hand trade show display, there are lots of businesses that offer reasonably priced trade show displays. One we do suggest is Displayu.com. DisplayU ships to most cities in Canada and the United States such as Toronto and Salt Lake.
By 3112014 from Pixabay