Mobile is a priority for e-commerce solutions websites in 2015. With the number of users using the internet on mobile phones growing, companies are increasingly taking their online business ideas to mobile platforms too.
The focus has now shifted from e-commerce solutions to m-commerce solutions. E-commerce giants like Amazon, FlipKart and SnapDeal have built mobile platforms and are promoting them furiously. In fact, Flipkart didn’t even participate in the Google-run Great Online Shopping Festival (GOSF) this year because the former is promoting its own mobile app. SnapDeal is participating, but their focus is on the mobile app as well.
“The ecommerce industry is now m commerce in India; the way you reach out to customers is very different even from a year ago when other digital channels were more prominent,” said Mausam Bhatt, senior director for mobile commerce & digital marketing at Flipkart to Economic Times. Ecommerce solutions companies are getting more than half their traffic through mobile phones and are devising promotions for the platform to capture the early spurt of audience.
“An app is an endorsement that someone wants to shop with you”, said Kishore Thota, head of digital marketing for Amazon India. One time purchasers will continue to be influenced by Google, but repeat purchasers, especially from e-commerce platforms will download apps for convenience and use them regularly, believes Naman Sarawagi.
What does all this mean for your online business idea? It means that you must relook at your business’ marketing strategy. You must strengthen SEO for mobile platforms and build an app for your ecommerce site. And this app should further look to ease the shopping experience for customers (and while an app is being built, also focus on a WAP site).
What things should you keep in mind for SEO for mobile phones? For one, remember that page load plays an important role (if you have a WAP site). So ensure that you pay attention to page load speed for both the desktop and mobile platforms to keep Google happy. Also ensure that you hire a reputed SEO firm to sniff out and eliminate black hat techniques used for your site. eBay got slapped with a penalty by Google for black hat techniques in 2014. If a giant like that can suffer, so can you. You may not even know of black hat tricks on your website – maybe a link has duplicate content, maybe a white link is directing visitors to your site through content which is not visible… there could be many such cases. So do ensure to hire a reputed SEO firm which believes in ethical ways of optimizing your site.
With the penetration of smartphones and internet constantly on the rise in India, the population is increasingly turning to the mobile platform for a seamless internet browsing experience. And since the e-commerce craze has caught up too, people are looking to shop online from the convenience of their houses or classrooms. So ensure to have a mobile strategy in place to cash in on this trend which is just beginning to take shape. You may not want to leave it until too late when the market has already moved on to the next big trend.
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