These maneuvers were known as domain kiting and domain tasting. If you register a domain name multiple times and cancel it multiple times in rapid succession, you will end up owning it for free. This is domain kiting. A scheme of utilizing the five-day grace period to register a multitude of domains, domain tasting helps the schemer find out the most valuable domains to keep. The person who registered the domains decides what names to keep and which to delete without paying for them.
ICANN modified the rules and the charging method in order to stop these actions in August of 2008. In an effort to combat the problem of domain tasting, Google said that they would not put any advertising on domain names that were less than 5 days old. Because Adsense was one of the affiliate programs most often used to make money with domains registered by domain tasters, this in combination with the new ICANN fees had the effect of stopping domain tasting abruptly. Therefore, this change effectively ended domain kiting. The reason was that fees applied to every domain registration. However, this has really only proven to be a minor inconvenience for serious domain tasters.
Because of the large amount of registered domain names, the price for deleting domains during the grace period is cheap when considering the whole price. For this reason, domain tasting can be a profitable practice. The fees just eliminate the small players. The large organizations can still profit from registering hundreds or thousands of domains and never paying for them. They just keep the ones they can make money on by using alternatives for Google Adsense. Some of these are Adbrite and other advertising agencies that are willing to accept the ad views. In the United Kingdom, Nominet introduced new rules and regulations. These threatened to end contracts with registrars who persisted in the practice. Because of this, domain tasting by using domain names that one does not pay for isn’t nearly the massive problem it used to be.
A Message Labs intelligence report dated September 2009 makes it clear that, even though it is still possible to make some money with domain name tasting (at least internationally), the practice is on the decline. The report emphasizes “stopping domain tasting”. This is not completely honest. It’s true that the industry for these methods has decreased, however the phenomenon still occurs. Internationally, domains governed by ICANN still offer some measure of profit for domain name tasters if the technique is used properly. However, it must be done on a large scale and closely monitored to turn a profit.
These maneuvers were known as domain kiting and domain tasting. To put an end to this, Google made the announcement that they would no longer place ads on domain names that were less than five days old. The end of domain tasting is discussed in this report. That is not quite completely correct.
By taniadimas from Pixabay