Service business owners need to attract clients. Some professionals seem to function like magnets. They walk into a room and presto! Clients seem to come out of the woodwork. Others go through the same actions but nothing happens. What are the qualities of successful business owners?
First, they believe deeply in the value of what they offer. I sometimes have trouble wondering how people can describe their services or products with a straight face. Some ideas seem pretty far out to me. But somehow, these service professionals manage to attract clients who fill their practices. Meanwhile other professionals, whose services seem to have equal or greater value, struggle to get even two or three clients.
When you feel confident, you create attraction that feels magnetic, regardless of your belief system about natural and supernatural law. You speak clearly and communicate value easily. By contrast, if you’re not sure you can deliver value, prospective clients will pick up on your nonverbal communications.
Second, they have funds to hire mentors and resources and they aren’t afraid to spend to get the very best. Every so often I talk to someone who says, “I have absolutely no budget to hire help for my website. So I have to use what I have till I can afford someone good.”
This philosophy puts the cart before the horse. It’s hard to attract good clients when funds are scarce and you are scared. Better to take a job (even a part-time gig, such as walking dogs) and develop a professional message and a solid marketing program.
Third, they have enormous energy and enthusiasm. They’re always writing articles, calling colleagues, developing programs and reaching out to prospects. They genuinely enjoy what they are doing. Ask, “If you had six months to live, what would you do?” They will probably answer, “Exactly what I am doing now.”
Fourth, they are comfortable with the entrepreneurial experience. Often they’ve owned businesses before. Often they’ve had experience selling themselves or their products, such as artistic products they created themselves. They understand why they need structure to make room in their business for creativity and client service.
If you’ve never been self-employed and never sold yourself, no worries! Start small and consider working with a mentor. Get someone to show you how to create structures right away so you make the transition from “corporate” to “self” more smoothly than you would otherwise. Some people feel at home right away but most take time to acclimate to a new way of working.
Finally, they belong to a tribe. They have contacts with business leaders in their community and top experts in their field. They are comfortable dealing with influentials. They enjoy meeting people who can open doors for them.
Corporate refugees often experience an edge at networking events because they understand the corporate world. When they encounter a potential contact at a networking meeting, they speak the same language. They deliver the verbal equivalent of the secret handshake.
If you don’t have a tribe, you can create one. Many successful online business owners have created powerful communities by attending conferences. Some have learned to leverage their participation in mentoring programs to develop networks that deliver business.
By Eveningvoice from Pixabay