The latest mobile phones allow consumers access to a wide range of multimedia services and applications. The majority of mobile users browse the internet on their handsets, Orange alone reports that they have 3.4 million users a month accessing their internet portal through mobile devices (ODMI, April 2010).
The launch of the iPhone and its app store has revealed a desire amongst mobile users for increased content and services. There are currently over thirty-five thousand apps available and over one billion apps have been downloaded since the App Store opened in July 2008.
However, the biggest demand from mobile consumers is access to free live TV. QuickPlay Media (Feb 2010) reported that fifty-six percent of mobile users have watched TV or video on their phones. However, that figure would be much higher if there was greater access to free live mobile TV sources.
Sixty-eight percent of mobile users who have not yet enjoyed mobile TV state that the perceived cost and lack of available free content has dissuaded them from experimenting with the service. Mobile TV is increasing in popularity on a daily basis and will continue to do so providing free live TV becomes more widely available.
One way consumers can enjoy free live TV is by registering with Yamgo and receiving instant access to live UK TV channels and thousands of video clips. Yamgo streams live mobile TV to almost any mobile device over a 3G or Wi-Fi connection. The user is not required to download any software and the service is free.
As smartphones become more widespread and users continue to search for greater services for their handsets the awareness of free live TV will increase. Seventy percent of mobile TV users have only begun watching on their mobile phones in the last twelve months (QuickPlay Media). The uptake of new mobile handsets is likely to continue and so is the surge in consumer demand for free live TV.
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