It’s important for any eCommerce operation to be mobile friendly. Therefore, most online shops and other web based enterprises have custom apps that are optimized for smartphones and tablets. The concept of mobile engagement is very important in the digital marketing world.
A major retailer needs to have a website that is optimized for mobile platforms from ngagelabs.com. For example, emails about special promotions and coupons can be sent out to loyal customers of a department store. Statistics indicate that more than half of all emails are read on mobile devices and not computer desktops or laptops. Therefore, any eCommerce site needs to develop email systems that are suitable for mobile phones or tablets. It’s important to understand that a single email can look drastically different on a computer monitor compared to a touchscreen of a phone. The graphics, layout and other features may be displayed different based on the platform that’s used to open an email. However, responsive web design ensures that an email retains its original content regardless of the type of device that’s being used to view the content.
Mobile engagement services of Ngage Labs also involve creating convenient apps that automatically remind smartphone and tablet users about specific events, deals and more. For example, some people install apps from their favorite stores or shopping outlets. Instead of opening up an email inbox, it may be more convenient to receive a quick reminder that appears on the home screen of a smartphone or tablet. A simple text based reminder on a special sale of a store can pop up as a advertisement optimized for mobile platforms. As long as a mobile device is connected to a wireless network, alerts and other reminders can be received.
Some companies also use text messaging for mobile engagement strategies. For example, smartphone users are prompted to text certain codes in order to receive coupons and other promotional offers. In return, customers receive codes that may be used to print out actual coupons online.
Mobile marketing solutions ngagelabs.com also involve creating coupons that could be scanned directly on a smartphone. For example, shoppers don’t have to actually print out paper coupons. A customer can simply present his or her phone at the checkout register in a local store. Modern scanners in traditional brick and mortar stores are designed to read the bar codes that appear on the touchscreen of a mobile device.