As more and more people turn to mobile devices to consume news and information, providing a state-of-the-art digital experience to the end-user is of vital importance. Today’s mobile platforms are ideally suited for the delivery of newspapers and magazines via apps. And many Online Newspaper Maker and content providers are finding that merely digitizing their publications and making them available online is no longer enough to grow and maintain subscriber bases.
To take advantage of the mobile app revolution, however, publishers need to find solutions that deliver a host of key features consumers are now demanding, while at the same time keep costs in line to maximize ROI. A few of these key features include:
Device Compatibility – Digital newspaper and magazine apps must be able to work on a variety of devices running different operating systems. It’s essential that apps are compatible with iPhone, iPad, Android phone, and Android tablet devices.
News Customization – The ability to customize and categorize news, as well as allowing users to search for and rate articles is a must-have when it comes to newspaper and magazine apps.
Social Networking – Offering your customers the chance to participate in an online community around your brand builds loyalty and reader retention.
Multimedia Integration – Seamlessly integrating video and images into your content delivers a rich user experience. Allowing users to save and share this content adds another layer of social networking.
Security – Obviously, your app needs to be secure and bug-free. It also needs to be stable, so when a user clicks on it, they can be confident about having a reliable and crash-free experience.
These are just a few of the most important features newspaper and magazine mobile apps must include to be successful. And while creating these apps may seem daunting from both a technical and business perspective, newspaper makers don’t have to go it alone. Contact us about our mobile apps solutions today, and learn about how we can partner with you to bring great content to readers’ devices effectively and efficiently. Adding an ePaper in addition to your print edition with Pressmart’s Online Newspaper Maker offers major benefits to your readers.
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