An e-commerce platform to put it simply is the use of technology to build an online storefront for the selling of products and services over the web. The e-commerce platforms can be hosted either on your servers or on the web. Hosting within your premises offers you more control over the data but severely limits the ability of your website to scale up to manage volumes of traffic and transactions. E-commerce solutions hosted on the web platform on the other hand are both cost effective and offer unlimited opportunity to scale up your business to cater to increase in online traffic and transactions.
As per data released by comScore, India accounts for more than 139 million internet users and is currently the fifth largest e-commerce market in the world, behind only China, Japan, Germany and USA. As on December 2012, there were more than 44 mn online retail users in India with approximately 15 million ecommerce users added in 2012 alone and increasing at a scorching pace. It would be indeed suicidal for any retailer to ignore this trend and not look at making its products and services web ready. An online presence irrespective of what product or service you are trying to sell has become an absolute necessity for any business and even more so for a retailer as it offers him an opportunity to extend his consumer base manifold times in a highly cost effective manner.
In such a scenario ensuring that you choose the correct e-commerce platform for launching your
E-commerce site has become absolutely imperative. One of the most widely used e-commerce Platform include Magento which is an open source e-commerce platform that offers retailers unlimited flexibility to manage the functionality, content and look of their ecommerce website according to the needs of the business. Besides basic functionality tools, Magentos unique tools for catalogue management provide retailers the unparalleled advantage of customizing their sites based on user preference. Advanced features also include tools for effective SEO and SMO making it extremely convenient for users to draw traffic to their e-commerce site.
Considered as a highly reliable e-commerce platform, Magento offers the twin advantage of a vast support network combined with a highly scalable architecture and design. Magento can provide businesses with a distinctive edge by creating highly dynamic interfaces designed to induce buying behavior as well as provide users with an incredible shopping experience.
Given below are some of the features that have helped making Magento a favorite within the e-commerce fraternity.
* Extremely simple and versatile platform which makes it extremely easy for consumers to both search and buy products and services
* Offers a highly interactive user experience and comes loaded with user friendly features
* Allows automatic updating of your e-commerce site, a feature offered by no other e-commerce platform
* Offers features to support more than one e-commerce website
* Provide options to promote and sell inventory on varied domains
* Highly scalable with features for catalogue management as well as SEO and SMO
Choosing the correct platform for your e-commerce site is half the work done. The other half depends on how well you put all the features to use to ensure your e-commerce site offers consumers a distinctive and pleasurable shopping experience, a task that Netcomm Labs, with its in-depth experience & expertise, is fully geared to perform. With its large portfolio of successful e-commerce implementations, Netcomm Labs offers you the advantage of reaching out to a vast consumer base with a user-friendly interface that positively impacts buying behavior.
By HypnoArt from Pixabay