Domain Name Registration
Never register your domain name through your web hosting company however attractive the deal might appear. Why? Well one day you may wish to transfer your domain name to another web hosting provider and your current web host may not take kindly to this. It is not unusual in such cases for the web host to charge a transfer fee and even in extreme cases to unequivocally refuse the transfer of your domain name. If such a situation arises you can report the offending party to the International Corporation for Assigned Names and Numbers (ICANN).
Another thing to consider when registering your domain name is not to rely solely on your domain name register to ensure that the domain name you have in mind is available and does not infringe on someone else’s trademark rights (unless you enjoy being sued). To be doubly sure your domain name has no trademark infringement issues, after conducting a search for its availability on your domain name register’s website, you can also check at the United States Patent and Trademark Office (USPTO) http://www.uspto.gov.
When registering your domain name it is a great concept to register it for much more than 1 year. The reason being that, other than the usual discounts you get for multi-year registrations from most domain name registers, Google (and perhaps the other search engines) take into account multi-year registered domains as much less likely to be spam sites. Consequently, proper off the bat your website will have a search engine benefit (at least with Google), for example a shorter evaluation period inside the Google Sandbox.
A final note about domain name registration; you will find lots of domain name registration providers out there, all eager and equally willing to register your new name. Domain name registration costs range from as little as $ 10 a year up to $ 35 per year and beyond. Normally there’s little point in opting for the much more costly registers for the reason that you additional or much less get the exact same service. Actually a few of the cheaper domain name registration firms supply far better high quality service.
However whatever service you use, make sure that your domain name is registered in your name. Some less scrupulous domain registration services have been known to register new domains with their own information. You can verify that your domain is registered with your particulars at: http://www.internic.net/whois.html.
The Domain Name Game
So what kind of domain name do you want? Do you want to pick a domain name incorporated with a targeted keyword, or do you want to take the memorable-brand route that the likes of Google, Yahoo and Amazon (to name but a few) have done with astounding success. Well, if your website is going to be business related or involved in some form of commerce it makes sense to have a well-searched-for-keyword incorporated within the domain name. The majority of online businesses are still found through search engine queries. By and large though, a good rule of thumb is to incorporate the most searched for term (for your market) in your domain name.
The shorter your domain name the far more memorable it is going to be. Nonetheless you will discover that most one-word/two-word domain names have been snatched up already. 1 alternative you have got would be to hyphenate your targeted keyword with an additional word. The jury is still out about hyphens though, but most seo specialists concur that hyphenating a string of words makes a lengthy domain name a lot more search engine friendly. The downside is that when it comes to word-of-mouth dissemination most folks will not bother such as those pesky hyphens, with the resulting consequence that intended referrals to your domain could wind up on your competitor’s doorstep. So as you’ll be able to see, the entire method of naming your domain can be a fine balancing act.
Cutesy Artsy Domain Names
There’s a budding artist in all of us waiting for just the proper moment and location to show the world we are the new Leonardo da Vinci. Be that as it may perhaps, but naming your domain isn’t the location to express that inner artist. Keep away from cutesy names interspersed with numbers in location of words (e.g., 4 as opposed to for), they’ll only confuse prospective buyers and torment you with heaps of regret somewhere down the road. Actually the most effective rule of thumb would be to steer clear of numbers within your domain name altogether. Nevertheless, if on the other hand your domain functions merely as a cyber-platform to let an uncaring world know you exist, then by all indicates let loose!
Bottom line…your domain name is your on the internet identity, so attempt to pick some thing which is memorable, fares well with the search engines, and also inspires confidence and respect.
To Dot.com or Not to Dot.com
Nowadays there’re increasingly more options for domain name extensions. This is good news simply because it really is obtaining increasingly challenging to uncover an excellent domain name ending in .com that runs under twenty letters (okay that may well be a wee bit of an exaggeration but you get the point). Nonetheless the drawback with making use of anything other than a .com extension is human nature. You see folks are creatures of conditioning and habit, and given a option of precisely comparable domain names, (other than the extension) you may bet most of us will instinctively beeline for the domain name with the .com extension–Without question the .com extension is probably the most recognizable.
Also believe twice just before settling for a top level country code domain for example co.uk. Unless you’re located in that region and ship primarily within the region, such a domain name could have a negative impact on your enterprise. Take into consideration it…a prospective customer based inside the U.S. or an additional component of the world isn’t going to relish the prospect of forking out a mini fortune for shipping and handling fees when they can very easily come across a a lot more local competitor. Within the exact same vein try not to regionalize your domain name (unless your company caters to a marketplace discovered only within that region) due to the fact you will most likely lose prospective clients who reside elsewhere.
By taniadimas from Pixabay