Corporate Photography Ltd supplies City and West End clients with business portrait photography. We specialise in formal and informal office and location headshots for individuals and businesses who require a professional portrait for their online profiles either on their company website or for social media sites like LinkedIn and Google+.
A couple of years back we were mostly shooting headshots with a white backdrop behind the person which was the traditional style and resulted in a veery formal and simple style of photo. As a company we preferred to shot our headshots with a more office based background so that the subject was photographed with a sense of business environment and this could include a logo or corporate branding colours so that the simple headshot could be used a marketing tool as well. This style of portraiture has become much more popular now and clients are seeing the benefits of having a contemporary headshot in a formal or informal business setting.
Recently we have been promoting the idea of having your online profile photo with a London location backdrop. These are carefully taken to avoid it looking like a tourist photo but subtly involve including an element of corporate London in the background. Some clients prefer a City skyline in the photo and we include this slightly out of focus to reduce the impact of the well known cityscape and help the focus remain on the individual. Other clients like small details included to just suggest they are based in The City. We do this by adding elements of stonework or modern architecture again out of focus which give a London feel to the headshot.
The standard procedure for a commission is that we discuss the best location with the clients and then we will spend around 15 mins taking a variety of different poses with a selection of London backdrops. At this point we will review the portrait on the back of the camera with the subject and decide if we need some extra images or we have captured the correct headshots for the business requirements.
Follow the shoot we will supply all the images via a secure download so the client can select the best portrait and we will then enhance and retouch the image if required. We supply the end product as a high res and mid res file and as a Linkedin cropped format ready for upload onto all business social media sites.
If it is a large corporate client that requires images of all their employees for staff headshots or an About Us page on the corporate website we can shoot the headshots in a standard style and add the backgrounds at a later date. It would be impractical to shoot 100s of individual headshots at a London location so we have in the past shot a variety of London skyline backdrops all out of focus and then added them with Photoshop to create City location headshots for each employee.
Looking forward to a new style of business headshots that we have been promoting is the ‘at business’ style which has the subject not looking to camera and chatting or looking away and off camera. These are popular as the subject does not have to pose for the photograph rather just has to concentrate on talking or working in the office or meeting and we capture a good selection of ‘in action’ shots and then we proceed with the same process as the location shots.
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