One of the easiest and most cost effective ways to advertise is through print classified newspaper ads. Placing these newspaper ads stretches your budget dollars, because the print advertising appears in several newspapers, all reaching different demographic and geographic populations. Print advertising with these 25 word newspaper ads in a network of publications can be much more effective than placing and paying for display advertising in single circulations.
So you’re ready to place newspaper classified ads now; but where do you start? There is often a great debate about print vs online advertising. As online advertising becomes more and more mainstream, print advertising is sometimes thought to be obsolete. Print advertising ideas vary by expert and region. But the key to place newspaper classified ads correctly? Make the biggest decisions based on the basic age demographics of your audience. Folks of all ages read classified newspaper ads; but determining whether these ads should be print vs online advertising can easily be determined by exactly what age range you are trying to reach. If it’s college age people and younger, you can surround your print advertising ideas around a campaign that is entirely online. If the target audience is fifty five years of age and above, mostly print campaigns are a good strategy.
Sometimes newspapers when advertising now print classified ads and post them online in what is called bundle packaging. It’s natural to think this is a great deal and a simple solution to reach almost every member of your target demographic. Buyer beware, however; some newspaper bundling packages aren’t as attractive as the salesperson or price may lead you to believe. Often, publications when advertising now print cost breakdowns based on the number of impressions your ad will have on end users. Impressions are often sold in the tens of thousands or hundreds of thousands per month, depending on the size of the publication. If you’re offered a bundle package, make sure the number of impressions you are paying for is realistic. If your product or service is aimed at seniors, you will get the best bang for your buck by going with a print only campaign, as opposed to spending extra budget dollars on “bundling” with an offer for 500,000 impressions. You can be sure that number of impressions is excessive and many will be unused for that market audience.
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