“On TV the people can see it. On radio you’ve got to create it.”
As you’ve got to create it on radio, it leaves a lasting impact on you. It’s not like that Mr. Baseball Bob Uecker alone believes in the power of radio: There are many studies that have established the notion that advertising on radio is more effective than that of television. New brain research demonstrates high effectiveness of radio advertising. It also concludes that radio delivers strongest metrics most correlated to consumer choice and advertising effectiveness in a parallel comparison to TV.
” If advertisers want their messages to truly register with consumers-and drive their purchasing behavior–they need to make radio is a significant part of their media budgets.” said Dr. Radha Subramanyam, executive vice president of a leading media and entertainment company with the largest reach of any radio or television outlet in America. His company, along with a leading neuromarketing firm, conducted a research to assess the role of television and radio in advertising.
So, it is evident that radio advertisement has a larger impact; thereby, they bring better results for businesses. If you want to outgrow your competitors in today’s cutthroat competition, you must include radio advertising campaigns in the marketing strategies for your business. Like any other businessman looking for implementing radio advertisements in their marketing strategies, you will also face the same difficulty, which is how to choose the best radio station for advertising. However, this predicament can be solved if you act a bit smarter.
Some leading companies, such as Radio-Mall, have a complete list of radio stations directory of more than 12,100 US commercial radio stations and database of 4,300 non-commercial radio stations. You can buy the US radio stations list from one such company. The radio station list includes addresses, formats, market size, phone numbers, and radio station email addresses, postal addresses of stations. Buying such a list makes it easy to select a radio station for advertisement. As you have the data of all radio stations, you can analyze which one will be better for your business.
Advertisements on radio have a wider reach. Also, it has a big impact on listeners’ minds. You must harness the power of radio to market your business. If you don’t, your competitors are already doing. Do you want to be left behind? Certainly, not! So, buy a list of radio stations and make a plan for radio advert.
The author is working as a freelance writer. He has written many articles and blogs on various topics related to radio advertisements, radio station lists, and TV advertisements.
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